Job Description

About Us: Our Company

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

The Role:

As the Associate Director, Global Heinz Brand Strategy, you will chart the course for the future by developing strategic plans that enable the acceleration of business growth around the world. In this role, you will define and own the brand’s 1 and 3-year strategy, positioning & portfolio architecture, and you’ll set standards that guide the globe against pack design identity, strategic partnerships, nutrition and more. You will also be responsible for establishing the brand's category expansion approach and collaborate to define the ‘global bet’ innovation and renovation agenda for scaled impact around the world. This position reports directly into the Head of Brand & Portfolio Strategy for Global Heinz.

Key Responsibilities:

Help shape the long-term Global brand ambition & lead 1 and 3-year global brand strategy in service of local plan acceleration
Develop strategic frameworks to direct global market models, including where to play, core and expansion portfolio guardrails, and direct brand entry into new/emerging markets, ultimately driving repeatable models for growth
Define future Global innovation and renovation big bets in partnership with Global Innovation and Insights teams; lead playbook development to embed ‘global bets’ locally to ensure successful commercialization at scale
Leverage global data and insights to understand business context and drivers of performance to strengthen results in collaboration zone partners
Partner with country-level leaders in key design markets to strengthen & scale the brand’s growth plans locally
Expand and maintain global pack design architecture guidelines
Build and execute consumer-led global Sponsorship/Partnership strategy to enable scaled value for key markets

Collaborate with local design markets to embed brand guidelines and support delivery against standards
Share best practices and guidance with a highly connected and passionate community of +250 Heinz marketers via monthly Global brand townhalls

Key Skills Expected:

Advanced strategic thinker capable of simplifying and storytelling to effectively translate complex insights into actionable strategies that drive business results
Strong leadership, ownership, influencing skills at all levels across a matrixed organization
Models great collaboration across complex business and cross-functional teams
Curiosity and creative problem solving
Driven, passionate self-starter
Navigates ambiguity with ease, driving clarity and actionability

Qualifications:

10+ years' experience in top-tier FMCG marketing, with strong expertise in brand strategy development, commercial drivers understanding, portfolio and category development; prior CPG strategic consulting experience preferred
Proven experience & passion behind building iconic brands with clear ambition, positioning and purpose
Global or multi-market brand strategy experience required, emerging market experience an asset
Future-oriented strategic thinker who can chart the course in new markets/categories/product lines
Proven experience leading innovation, from innovation strategy, platform development to winning propositions
Prior P&L ownership with strong analytical capability
Clear capabilities in the center of excellence thinking and building guidance to set ‘best-in-class’ standards

Location(s):

Chicago or Toronto

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$164,200.00 - $205,200.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.

Corporate Regional Marketing Director

That's a $25K range, and it's not just about skills.

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