Corporate Programs Marketing Manager | Remote, USA

Responsibilities

• Program Strategy, Project Management and Execution
• Manage all corporate marketing programs within the US and Canada, including but not limited to, OptivCon (Optiv-led strategic, solution-focused roadshows), industry conferences (RSA & Black Hat), internal kickoffs, webinars, and partner-end user conferences.
• Plan and execute strong, data-driven marketing activities and programs to drive pipeline generation and global brand awareness - from the development of the strategy and plan, to content oversight, pre-event campaign strategy, event execution, and post-event analysis and evaluation.
• Devise and execute events and similar programs that reflect the company’s culture, business goals and objectives.
• Partner with the PMO team to define and communicate creative requirements for print and digital signage, booth graphics, and event collateral, including timelines, specifications, and approvals.
• Collaborate with Product Marketing and Brand & Comms to create program content that educates and inspires the cybersecurity community while driving awareness and revenue to the organization.
• Partner with Sales GTM team, AVPs and Regional Sales Directors to understand their business needs and tailor corporate programs to align with national objectives and regional goals and priorities.
• Responsible for researching and securing venue options, booking keynote speakers, building out program registration pages in Marketo and Cvent, providing registration reporting, invitation creation, shipping materials, and all onsite program execution.
• Negotiate all logistics including sponsorships, exhibit presence, booth staffing, communications, and responsible for post event reporting and analytics while operating within designated budget.
• Deliver timely and detailed communications to internal clients, including executives, throughout the entire event cycle.

Requirements

• 7+ years of professional, business marketing event management experience including largescale event management, strategy, creation, and execution.
• Passion for corporate marketing and working with sales to generate pipeline and drive business.
• Demonstrable understanding of all phases of corporate marketing including promotions, traffic drivers, staff training, logistics, KPIs and metrics.
• Ability to demonstrate leadership, creativity, and initiative.
• Excellent strategic thinking skills with ability to make data-driven decisions.
• Experience working with sales leadership and ability to influence others cross functionally.
• Strong work ethic operating with a sense of urgency, ability to multi-task, strong organizational, and project management skills, and a can-do attitude.
• Experience writing external facing marketing correspondence that supports marketing programs, lead generation activities, and marketing communication efforts.
• Experience with product manufacturers and distribution channels.
• Travel to events as required (15-20%)

Preferred

• Experience with Salesforce, Marketo, Cvent, NetSuite, WorkFront, Airtable or similar integrated marketing tools is preferred.
• Experience working in technology or cybersecurity preferred.

Benefits

• A company committed to our inclusive value through our Employee Resource Groups
• Work/life balance
• Professional training resources
• Creative problem-solving and the ability to tackle unique, complex projects
• Volunteer Opportunities. “Optiv Chips In” encourages employees to volunteer and engage with their teams and communities.
• The ability and technology necessary to productively work remotely/from home (where applicable)