Responsibilities

• Develop and execute a comprehensive global social media strategy that aligns with Blue Owl’s business objectives, reinforces brand positioning, and drives measurable commercial impact globally.
• Lead the concepting, writing, and development of high-quality, social-first content across all social media channels, ensuring platform-native copy, compelling visual assets, and cohesive brand storytelling to capture attention and drive engagement.
• Plan, execute, and optimize social media campaigns, leveraging data and performance insights to continuously refine strategy and exceed key growth metrics.
• Partner with Client Marketing, business leaders, and subject matter experts to translate complex investment themes into clear, engaging, and visually compelling social narratives.
• Collaborate with Brand Strategy to define and maintain a on-brand voice, visual identity, and messaging framework across all social platforms.
• Partner with Communications and Compliance on community management: developing clear governance protocols and response strategies to manage potential risks across social channels.
• Establish clear performance benchmarks and frameworks, translating analytics into actionable insights and executive-level recommendations that demonstrate social media’s contribution to business objectives, regularly presenting findings to senior leadership. Analyze data to gain insights into audience behavior, preferences, and trends, and use them to inform strategy and decision-making.

Requirements

• Bachelor’s degree in marketing, communications or related field required
• 10+ plus years of experience building and scaling content in accordance with a well-defined content strategy, preferably within financial services
• Strategic thinker who is equally comfortable defining vision and driving execution
• Deep appreciation for content as a strategic asset, with demonstrable experience managing content, and building processes, governance frameworks, and scalable content operations within complex organizations
• Ability to manage a variety of internal and external partners and vendors, including copywriters, graphic designers, editors, and proofreaders
• Outstanding skills in organization, prioritization, and time management
• Entrepreneurial mindset with the ability to operate independently; drive clarity in ambiguous environments; build relationships and consensus across cross-functional teams; and manage multiple high-priority initiatives in a fast-paced environment
• Familiarity managing content approvals cross-functionally with Legal, Compliance, and multiple senior stakeholders