Responsibilities

• Conducting Daily Marketing Activities that Achieve Hotel Goals
• Develop annual marketing plan in tandem with Senior Marketing Manager; executing and managing marketing plan and budget throughout year with leisure portion addressing the distribution of rate offers, packages and programs designed to drive rate and build occupancy; specifically tracking actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.
• Create and execute innovative publicity and social media campaigns that will increase revenue and awareness; projecting a positive perception of the hotel, its restaurant(s), services, and employees; producing and distributing a minimum of one local media release per month.
• Ensure all media, partners and programs address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise.
• Maintain consistency in messaging of all hotel communications and promotions; prioritizing pull-through of hotel positioning, including all guest touch points, internal and external communications; reflecting the highest level of professionalism in content and presentation.
• Solicit and respond to new media outlets and travel media individuals; selecting the best opportunities for the property based on market conditions and property needs; using creative selling abilities to obtain maximum exposure through travel journalists and media outlets; increasing awareness within the travel media community as well as coordinating events to gain exposure and grow revenue for the hotel, restaurant(s) and services.
• Coordinate offers and information for all publications and inserts regarding hotel branding, promotions and guest loyalty program mailings.
• Plan and supervise all photo and video shoots, developing the photo list while keeping the goals of the property and hotel/brand image in mind.
• Develop brochure and property collateral materials, including all property imaging work (e.g., signage).
• Maintain, update, and manage all content on all web sites (e.g. hotel, restaurant, etc.).

Requirements

• Travel, hospitality or luxury goods background preferred
• 4-year degree from an accredited university in Marketing, Business Administration, or related major.
• 4-years’ experience in public relations, communications, advertising or related professional area.
• Demonstrated proficiency and accuracy in using MS Office products such as Word, Excel, and Outlook to include graphs, tables and other spreadsheet functions.
• Results-driven accountability for all communications efforts, which are tracked and evaluated.
• Knowledge of production methods in graphic arts, printing, film, radio and television.
• Portfolio of quality writing samples, projects, campaigns, etc.
• Discreet, able to maintain confidentiality and handle difficult inquiries with finesse.
• Detail-oriented and able to work in a fast-paced environment, manage multiple tasks and have high levels of patience and organization.
• Strong organizer with the ability to maintain comprehensive and cohesive records.