Responsibilities

• Promote awareness of the company, hotel, and restaurant/bar/outlets images internally and externally.
• Create and execute social media posts and campaigns as well as respond to guest comments on these channels.
• Help develop marketing materials and assemble information packages (e.g., brochures, promotional materials, maps, etc.) for promotional events: property tours, and conferences.
• Prepare or edit letters, invitations, monthly and quarterly internal e-newsletters, press reports, and news releases, using word processing, spreadsheet, database, or presentation software.
• Make updates to property website.
• Assist with photo and video shoots.
• Respond to all daily general media inquiries or refer to an appropriate spokesperson.
• Monitor media coverage and other external factors to identify potential or actual problem areas and opportunities.
• Support media/influencer relations outreach efforts and other activities to bolster the property's reputation and image in the community.
• Coordinate on-property visits from media/influencers, including reservations, amenities, special requests, and dining.

Requirements

• 2-year degree from an accredited university in Marketing, Business Administration, or related major.
• 2-years’ experience in public relations, communications, advertising or related professional area.
• Demonstrated proficiency and accuracy in using MS Office products such as Word, Excel, and Outlook to include graphs, tables and other spreadsheet functions.
• Familiarity in using social media such as Instagram, Facebook, LinkedIn, TikTok, YouTube, Yelp and others.
• Discreet, able to maintain confidentiality and handle difficult inquiries with finesse.
• Detail-oriented and able to work in a fast-paced environment, manage multiple tasks and have high levels of patience and organization.
• Strong organizer with the ability to maintain comprehensive and cohesive records.
• Efficient user of standard office equipment such as a telephone, computer, facsimile and copy machine.
• Exceptional personal and business references.
• Able to communicate effectively in English, both verbally and in writing.

Preferred

• Travel, hospitality or luxury goods background preferred