Responsibilities

• Develop and implement comprehensive corporate marketing strategies aligned with organizational goals and revenue objectives.
• Lead annual marketing planning and budget development for all properties and business units.
• Evaluate market conditions, competitive landscape, industry trends, and consumer behavior to identify opportunities for growth.
• Ensure alignment of marketing initiatives with the company’s brand identity and long-term strategic objectives.
• Partner closely with revenue management, sales, and operations leadership to drive demand generation, optimize occupancy, and maximize ADR.
• Develop strategies to increase direct bookings and reduce reliance on third-party distribution channels.
• Oversee the development and maintenance of a consistent corporate brand identity across all marketing channels and materials.
• Ensure brand standards are upheld across properties, digital platforms, advertising, and promotional campaigns.
• Direct the creation and approval of marketing collateral, advertising materials, and brand communications.
• Lead the planning and execution of integrated marketing campaigns to promote the resort, spa, restaurants, and related services.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field preferred.
• Minimum 8-12 years of progressive marketing leadership experience, preferably within hospitality, resort, or tourism industries.
• Demonstrated success developing and executing strategic marketing plans.
• Experience managing integrated digital marketing, brand management, and public relations initiatives.
• Experience leading marketing teams and managing agency relationships.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Training & development
• Vision insurance