Responsibilities

• Lead all property-wide marketing strategy and execution supporting: Casino, Hotel, Food & Beverage outlets, Brewery, Entertainment venues and events.
• Oversee the Marketing Manager and in-house Creative Team to ensure timely, high-quality execution of campaigns, signage, collateral, and digital assets.
• Own and enforce brand standards and visual identity across all departments while allowing individual outlets to retain their unique personality.
• Develop and manage the annual marketing budget, maximizing ROI within a high-volume, value-focused operating model.
• Plan and execute integrated campaigns supporting seasonal promotions, casino initiatives, entertainment calendars, new menu launches, beer releases, and property-wide events.
• Analyze campaign performance, market trends, and guest behavior to refine strategy and improve results.
• Oversee digital demand-generation efforts including: Paid digital advertising, Email marketing, Targeted list campaigns, Website optimization and SEO/SEM, Social media and reputation management.
• Ensure marketing channels generate qualified inbound leads for Group inquiries, Private events, Hotel room blocks, Promotions, tournaments, and special events.
• Develop marketing collateral, landing pages, and messaging designed to convert interest into inquiries.
• Track and report on lead volume, source performance, and conversion trends.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Hospitality Management, or related field.
• 8?10+ years of progressive marketing leadership experience, preferably in gaming, hospitality, food & beverage, or entertainment.
• Strong expertise in digital marketing, demand generation, and audience targeting.
• Proven experience leading creative teams and managing complex, multi-channel campaigns.
• Understanding of the Las Vegas locals market; Strip experience a plus but not required.
• Strong analytical, communication, and project management skills.
• Financial acumen with experience managing budgets and measuring ROI.

Preferred

• Experience in casino marketing
• MBA or advanced marketing certifications
• Experience with data analytics tools

Benefits

• Medical
• Dental
• Basic Life Insurance (included with the dental plan)
• Vision
• Short-term Disability
• Combo plan covering accidents, hospitalizations, and critical illnesses
• Free on-site parking
• One free meal per shift
• Paid time off
• Eligibility to participate in a 401(k)-retirement plan