Corporate Director of Marketing at | Las Vegas, NV

Corporate Director of Marketing

Las Vegas, NV (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive property-wide marketing leadership for Ellis Island Casino, Hotel & Brewery across casino, hotel, F&B, brewery, and entertainment, guiding brand, demand-gen, and guest acquisition.

Lead strategy across casino, hotel, outlets, and events.
Must-have: 8+ years in marketing leadership in gaming or hospitality with multi-channel campaigns.
Standout: In-house creative/marketing team oversight with budget ROI focus.

Job Description

Responsibilities

Lead all property-wide marketing strategy and execution supporting: Casino, Hotel, Food & Beverage outlets, Brewery, Entertainment venues and events.
Oversee the Marketing Manager and in-house Creative Team to ensure timely, high-quality execution of campaigns, signage, collateral, and digital assets.
Own and enforce brand standards and visual identity across all departments while allowing individual outlets to retain their unique personality.
Develop and manage the annual marketing budget, maximizing ROI within a high-volume, value-focused operating model.
Plan and execute integrated campaigns supporting seasonal promotions, casino initiatives, entertainment calendars, new menu launches, beer releases, and property-wide events.
Analyze campaign performance, market trends, and guest behavior to refine strategy and improve results.
Oversee digital demand-generation efforts including: Paid digital advertising, Email marketing, Targeted list campaigns, Website optimization and SEO/SEM, Social media and reputation management.
Ensure marketing channels generate qualified inbound leads for Group inquiries, Private events, Hotel room blocks, Promotions, tournaments, and special events.
Develop marketing collateral, landing pages, and messaging designed to convert interest into inquiries.
Track and report on lead volume, source performance, and conversion trends.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Hospitality Management, or related field.
8?10+ years of progressive marketing leadership experience, preferably in gaming, hospitality, food & beverage, or entertainment.
Strong expertise in digital marketing, demand generation, and audience targeting.
Proven experience leading creative teams and managing complex, multi-channel campaigns.
Understanding of the Las Vegas locals market; Strip experience a plus but not required.
Strong analytical, communication, and project management skills.
Financial acumen with experience managing budgets and measuring ROI.