Responsibilities

• Lead performance marketing across paid search, paid social, display, retargeting, metasearch, affiliate, and other digital channels to increase qualified demand, direct booking contribution, campaign efficiency, and digital revenue.
• Own website and e-commerce performance, including conversion optimization, merchandising, testing roadmaps, and booking funnel effectiveness.
• Manage digital advertising budgets, pacing, forecasts, accruals, invoice review, contract renewals, cost controls, and performance reporting to ensure spending aligns with revenue, margin, and ROI objectives.
• Partner with brand and revenue management leaders to align digital strategy with demand needs, pricing, seasonality, and business priorities across multiple brands and properties.
• Partner with Customer Data & Analytics team to build digital and channel reporting on a shared data foundation, with consistent definitions of customer, booking, and revenue.
• Analyze campaign, channel, website, and customer data to identify growth, efficiency, and optimization opportunities.
• Translate performance insights into practical recommendations for brand teams, commercial leadership, and agency partners.
• Partner with CRM team on audience targeting, personalization, and lifecycle handoffs.
• Apply AI, automation, and emerging technologies to improve campaign optimization, reporting, workflow efficiency, and digital user experience.
• Maintain fluency with modern digital marketing tools and platforms, including CMS platforms, Google Ads, Google Tag Manager, web analytics, SEO, GEO, LLMs, and answer engines.

Requirements

• Must present 8+ years of experience in digital marketing, performance marketing, ecommerce, or growth marketing, preferably in a revenue-accountable environment.
• Experience managing digital marketing priorities across multiple brands, properties, or business units, with the ability to balance shared portfolio goals and distinct brand needs.
• Deep expertise in paid media, SEO/SEM, GEO, AI, website optimization, digital analytics, attribution, conversion rate optimization, and test-and-learn practices.
• Strong analytical, financial, cost management, and budget management acumen, with the ability to connect digital marketing investment to revenue, margin, efficiency, and business outcomes.
• Proven ability to manage agency partners, digital marketing budgets, cost controls, forecasts, vendor spend, OTAs, and cross-functional initiatives.
• Strong project management and communication skills, with the ability to translate data and digital performance into clear recommendations for executives, field commercial leaders, and agency partners.
• Highly proactive, collaborative, detail-oriented, and accountable, with the ability to lead through influence rather than direct authority.

Preferred

• Experience in travel, hospitality, leisure, retail, ecommerce, or consumer-facing multi-location businesses.
• Experience partnering with field-based commercial, sales, revenue management, property leadership, or CRM teams.
• Experience applying AI-driven discovery trends, including answer engines, generative search experiences, LLM-influenced customer journeys, and agentic AI to digital strategy.

Benefits

• For full-time employees, Xanterra offers a comprehensive benefits package including: Medical, Dental & Vision; HSA & FSA; Life & Disability; Accident, Hospital & Critical Illness; Pet Insurance; PTO and paid Holidays; 401(k) with Company Match; Employee Assistance Plan; Education Assistance; RTD-Denver transit pass for in-office employees, and Employee Discounts & Travel Deals.