Drive Lyra Health's PR and thought leadership program by managing inquiries, shaping messaging, and coordinating cross-functional campaigns.

• Own inbound media inquiries, proactive storytelling, and SME program to support executives.
• Must-have: 6+ years in PR with healthcare experience and proven media results.
• Standout: Cross-functional collaboration with marketing, product, clinical, and legal to move quickly.

Responsibilities

• Generate positive media coverage for Lyra Health by managing inbound media inquiries and proactive storytelling aligned to corporate priorities.
• Forge new media relationships and maintain strong working relationships with key beat reporters, industry influencers, and analysts to build and protect Lyra Health’s corporate reputation.
• Write press releases, byline opportunities, and award submissions in support of corporate initiatives and our subject matter expert program.
• Develop clear, differentiated messaging and narrative frameworks for key company initiatives, partnering across teams to ensure consistency across external channels.
• Shape and drive Lyra’s subject matter expert (SME) program and work alongside our executive communications leader to support our thought leadership campaigns.
• Lead our monitoring and reporting process, leveraging AI and third-party platforms to assemble campaign recaps and contribute to our team’s quarterly and annual reports.
• Support spokespeople readiness by developing briefing materials, messaging, and media prep for executives and subject matter experts.
• Proactively identify reputational risks in media coverage related to mental health and develop responsible, mission-aligned responses in collaboration with leadership and clinical experts.

Requirements

• 6+ years of experience with PR agency and/or in-house communications roles (healthcare experience a plus)
• Excellent writer who can turn complex clinical concepts into language anyone can understand.
• Skilled communications strategist with a proven ability to quantify how PR campaigns deliver measurable business impact.
• Proven track record of creating thought leadership programs that drive media coverage.
• Experience preparing and coaching spokespeople at all levels.
• Adept at balancing long-term brand building with the daily demands of a fast-paced communications team.
• Proven ability to work effectively across functions - marketing, product, customer advocacy, clinical, legal - to align messaging and move quickly.
• A results-driven communicator who asks good questions, finds answers, and builds trust through honest communication and authentic storytelling
• Familiarity with MuckRack, Cision, BusinessWire, utilization of AI for market intelligence.

Preferred

Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra for Lyrians; coaching and therapy services
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid parental leave
• 401K retirement benefits
• Monthly tech allowance
• Well-being perks and activities, surprise swag, regular community celebration…and more!