Responsibilities

• Regional Marketer over the assigned portfolio, their region, guests, and amenities.
• Responsible for the creation and management of the portfolio strategic marketing playbook, marketing budget, and associated key performance indicators.
• Responsible for all marketing request forms generated from the portfolio and providing timely feedback and assignment updates.
• Creates an open, dynamic dialogue between operations and marketing to effectively communicate all marketing requests and needs.
• Strategically advises on which marketing channels would best deliver results, including making spend-per-channel recommendations.
• Oversees all marketing channels per assigned region of properties - email, digital, social, PR, blog content topics, photo/video shoots, graphic design, etc. and provides month-over-month analytics and ROI report.
• Responsible for the creation, design, and execution of all marketing materials associated with the assigned portfolio.
• Supports execution of brand initiatives and strategies; thinks creatively and outside the box to initiate fresh, compelling, and creative concepts.
• Abides by brand standards in the development of all campaigns and materials.
• Provides direction, content, and approvals for social media to outsourced marketing partners on a complete monthly calendar basis.
• Ability to create ads and/or provide instructions for rectifying monthly social ad spending to outsourced vendors.
• Responsible for curation and management of on-property photo/video needs, including shot list creation, channel specifications, and coordination of scheduling for any vendor stays/needs while on-site.
• Research geographic and demographic information of the assigned portfolio and create plans for new tactics and media buys.
• Identifies and contributes best practices, new technologies, and initiatives to the overall marketing team.
• Visit each assigned property 1x/a year.
• Performs other duties as assigned.
• Provides regular and reliable attendance.
• This position can be remote, hybrid, or in Ocean City, MD.

Requirements

• Bachelor's degree in marketing, Arts, Graphics, Communication, or a related field.
• Multi-property, multi-store, or regional experience in marketing or digital marketing.
• Minimum of 3 years of experience with integrative marketing technologies.

Preferred

• Hospitality experience is a plus.
• Salesforce Marketing Cloud knowledge a plus.
• Basic understanding of graphic design.

Benefits

• Full-time roles are eligible for Health benefits, 401K, and property discounts