Copywriting Director

District of Columbia, USA (Hybrid)

$85K/yr – $115K/yrSenior Level9+ years expFull time

Posted 7 hrs ago

Job Summary

Own and drive cross‑team campaign concepts and copy, elevate quality through coaching and feedback, and translate complex policy issues into audience‑specific messages across public affairs, corporate, and consumer work.

  • Develop strong campaign concepts with creative, digital, and strategy teams
  • Coach colleagues on ideas and copy through training and feedback
  • Translate complex issues into clear angles and stories for diverse audiences

Job Description

Responsibilities

  • Partner with the Creative, Digital, Public Affairs, and Strategic Communications teams to develop strong campaign concepts and ideas for client work across public affairs, corporate, and consumer campaigns
  • Craft sharp copy for campaign concepts, visual creative, and client-facing materials
  • Help the firm consistently produce strong campaigns, and contribute to the brainstorming structure and culture that make that possible
  • Teach and coach colleagues outside the creative team on what strong ideas and copy look like, through training, working sessions, and in-the-moment feedback
  • Review and elevate creative and copy across teams, giving clear, constructive direction
  • Translate complex policy and business issues into the right angle, message, and story for each audience
  • Adapt brand personality and tone to fit each client and campaign
  • Engage in client consultation and strategy development, leveraging creative and digital to accomplish client goals
  • Jump into active client campaigns where creative and copy support is most needed

Requirements

  • 5-9 years of experience in creative concepting and copywriting, with a portfolio of campaigns that shows strong ideas and proven results
  • Experience developing big-picture campaign concepts, ideally at a larger agency or on large-scale campaigns
  • Exceptional writing skills, with the ability to take complex ideas consistently across a larger campaign
  • Demonstrated ability to adapt brand personality and tone across clients, audiences, and channels
  • Interest in public affairs and the ability to apply creative skills to policy, advocacy, and reputation work (this is not a speechwriting role)
  • Proven ability to coach, train, and elevate the work of colleagues
  • Ability to simplify what makes an idea or piece of copy effective into plain terms so others can apply it
  • Experience collaborating with creative, digital, and strategy teams on campaign development
  • Experience working with clients
  • Strong attention to detail, with the ability to handle multiple projects simultaneously in a fast-paced environment

Benefits

  • Collaborative team environment with exposure to high-impact work across public affairs, strategic communications, marketing and digital
  • Competitive compensation and benefits, including medical, dental, and vision, 401(k) corporate match, and paid time off
  • Participation in our ESOP (Employee Stock Ownership Plan)
  • Professional development and growth opportunities in a dynamic, fast-paced environment
  • Hybrid work model with flexibility: this role requires in-person work at our HQ located in downtown DC on Mondays, Wednesdays, and Thursdays
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Rational

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Founded in 2009
Seattle, Washington, USA
84 employees (10 in marketing)

Salaries

Posted range

$85K/yr – $115K/yr

Taken straight from the job posting.

Copywriting median pay in the United States

$90K/yr

Most pay falls between $73K and $105K. Based on 1,399 salaries.

See all Rational salaries

Marketing Team

Marketing Team Size
7 (8% of company)
Marketing Roles Posted (Last 30 Days)
3

Headcount Trend

Current headcount: ~84
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Copywriting Director

Rational · District of Columbia, USA · Hybrid