Copywriter, Web Content & Accessibility

Responsibilities

• Write and edit website copy including educational articles, condition/treatment pages, patient resources, FAQs, and landing pages
• Simplify complex medical and clinical information into plain language without losing accuracy
• Collaborate with clinical staff, subject matter experts, and legal/compliance reviewers to ensure content is both accurate and understandable
• Adapt tone and reading level for different audiences (patients, caregivers, providers, corporate, etc.)
• Create content outlines of net new pages based on stakeholder RTBs to inform optimal UX/UI designs
• Ensure our content is thought of holistically and integrated into the rest of the site through placements and linking
• Prioritize content and linking created for new journeys to help visitors path through key information based on the next best action(s)
• Ensure CTAs are clear and compelling for pathing visitors through the site experience and improve engagement
• Act as the voice of customer to support optimal journeys and next best actions vs creating pages in a silo
• Incorporating user insights and trends to create and augment journeys

Requirements

• Requirements:
• - 3+ years of copywriting or content strategy experience, ideally in healthcare, medical, wellness, or another regulated/technical industry
• - A portfolio showing you can turn complex information into clear, accessible content
• - Familiarity with plain-language writing principles and web accessibility standards (WCAG)
• - Experience working with CMS platforms (e.g., WordPress, Drupal, or similar)
• - Strong collaboration skills — comfortable working with clinicians, compliance/legal reviewers, and designers
• - Experience building or improving a content workflow or editorial process
• - Excellent attention to detail, especially around accuracy and consistency in a healthcare context

Preferred

• Preference For:
• - Familiarity with HIPAA-related content considerations
• - SEO/GEO fundamentals for healthcare content
• - Experience with content audits or health literacy assessment tools
• - Basic understanding of UX writing or information architecture

Benefits

• What We’ll Provide:
• - Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out
• - Support for you and your family: Family resources, EAP counseling sessions, access Headspace®, backup child and elder care, maternity/paternity leave and more
• - Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.