Responsibilities

• Copywriting & Brand Voice Execution
• Develop clear, engaging, and on-brand copy across web, email, CRM, social media, campaigns, product pages, and other marketing channels.
• Apply Thorne’s brand voice consistently across content formats and audience segments.
• Maintain quality, accuracy, and attention to detail across all deliverables.
• Build working knowledge of Thorne’s products, ingredients, quality standards, and claims approach by actively learning from Scientific Affairs, Regulatory, Product, and Brand partners.
• Product Storytelling & Content Development
• Translate product features, benefits, and scientific information into accessible consumer-facing messaging.
• Support development of product narratives, campaign messaging, and educational content.
• Partner with internal stakeholders to gather information and ensure messaging accuracy.
• Campaign & Content Support

• Execute copy deliverables for product launches, campaigns, promotions, and content initiatives.
• Contribute ideas during brainstorming sessions and creative reviews.
• Translate creative briefs into effective copy solutions that align with project objectives.
• Apply learnings from briefs, reviews, channel best practices, and stakeholder feedback to strengthen future copy deliverables.
• Cross-Functional Collaboration
• Collaborate with Brand, Product, Growth, Creative, and Scientific Affairs teams to support business and marketing goals.
• Partner with designers and creative team members to ensure cohesive execution of messaging and visual storytelling.
• Participate in project meetings, reviews, and content planning discussions.

• Editing, Optimization & Quality Assurance
• Review and edit copy for clarity, grammar, tone, and adherence to brand standards.
• Apply SEO and content optimization best practices as appropriate.
• Manage multiple projects and deadlines while maintaining consistency and quality.
• Compliance & Accuracy
• Ensure all copy aligns with legal, regulatory, and scientific guidelines.
• Maintain accuracy in claims, disclaimers, and product information.
• Escalate questions regarding claims, compliance, or scientific accuracy when appropriate.