Responsibilities

• Partner with design, marketing, merchandising, digital design, and creative teams to develop the seasonal content strategies across assigned brands to drive business in line with global corporate strategy
• Write and edit copy for seasonal and global brand campaigns for all owned platforms and channels
• Work with the design teams and brand marketing leads to ensure optimal product messaging and editorial strategies for each campaign
• Partner with marketing and design teams to bring these strategies to life across creative
• Present copy in internal reviews and meetings with senior leadership, assuming responsibility that feedback is absorbed and actioned upon
• Partner with digital copy and product copy teams to ensure consistent messaging
• Use latest performance metrics to inform content and copy strategy and execution
• As needed, assist the copy team with support across all Ralph Lauren brands and channels, including but not limited to Women’s & Men's Polo, Collection, Lauren, Fragrance, Home, Accessories, Live Event Publishing, and Special Projects

Requirements

• Must be proficient with AI and prompt building, as well as AI literacy and interest in AI related trends
• Ability to work flexible hours, including outside of local time zone as needed
• Ability to travel as needed

Preferred

• Experience in fashion, beauty, editorial or ad agency environment preferred
• A personal passion for home interiors and women’s design, style, and luxury culture
• Strong conceptual skills with knowledge of how copy relates to design, graphics, and concept inspiration are highly desirable
• Excellent communication, organizational and problem-solving skills, plus the ability to function within deadlines, while working both independently and as part of a team
• Ability to represent Ralph Lauren Agency in meetings with stakeholders from across the company
• Knowledge of luxury and fashion retail
• Computer literate, proficiency with standard suite of digital software and social media
• Must be proficient with AI and prompt building, as well as AI literacy and interest in AI related trends