Responsibilities

• Learn and internalize the PATTERN Voice and Tone, including our mission, glossary, syntax and the language
• Apply brand standards consistently across every channel and format, from a two-word SMS hook to a long-form landing page
• Partner with the Creative Strategist to translate briefs, consumer insights and brand positioning into copy that carries our voice with fidelity and care
• Bring fresh language and of-the-moment cultural references to the table, while staying grounded in the voice our founder and creative leadership have established
• Contribute to the team's copy library with headlines, examples and channel learnings that help everyone write with confidence
• Partner with creative leadership and the Marketing team to build campaign copy across formats, including headlines, taglines, social captions, video scripts, email, landing pages and paid media
• Collaborate with the creative leads during ideation, contributing headline territories, messaging angles and copy-led concepts
• Carry each campaign's big idea cohesively from hero assets all the way through to performance placements, adapting the message for every channel and audience
• Write and adapt scripts for social and video content, ensuring the spoken word reflects our voice on screen
• Support campaign toolkits with sample messaging and copy direction so internal teams and partners can execute with clarity and consistency

Requirements

• 3 to 5 years of professional copywriting experience, in-house or agency, with a portfolio that shows range across campaign and performance work
• Required: hands-on experience writing bottom of funnel copy for a DTC brand, including product pages, paid social, retargeting, email and SMS
• Required: campaign writing experience, with examples of multi-channel campaigns from concept through execution
• Strong understanding of the customer journey and how copy functions differently across formats and funnel stages
• Comfort with performance metrics such as open rate, click-through rate and conversion rate, plus experience writing for A/B tests
• Experience writing product copy, including descriptions, benefits and claims, ideally within beauty, hair care, body care, wellness or lifestyle
• A proven ability to adapt to an established brand voice with fidelity and care
• Excellent editorial instincts, attention to detail and command of grammar and style
• Familiarity with project management platforms (e.g., Asana)
• Background in beauty, textured hair care or lifestyle brands is a significant plus