Responsibilities

• Write donor-facing copy for nonprofit and mission-driven clients. This includes donation page copy, fundraising emails and SMS appeals, year-end and GivingTuesday campaigns, monthly/recurring giving asks, matching gift promotions, and impact-driven landing pages where the "product" is a mission.
• Write paid media ad copy across platforms (Meta, Google, LinkedIn). This includes headlines, descriptions, and creative copy that drives clicks, donations, and conversions.
• Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together.
• Write conversion-focused copy for A/B tests. This could include headline variants, CTA copy, value proposition or ask-amount rewrites, and messaging hierarchy tests where each variant is mapped to a clear hypothesis.
• Write email and SMS copy for lifecycle and donor journey campaigns (welcome flows, abandoned cart or gift, win-back/lapsed donor, promotional and appeal sends) within client brand voice guidelines.
• Rewrite underperforming copy based on test results and analytics, diagnosing what's not working and proposing data-informed alternatives.
• Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work from the first deliverable, including the balance of authenticity, trust, and urgency that nonprofit tone requires.
• Collaborate closely with growth strategists. Your copy is the execution layer of their experimentation roadmap.
• Manage your workload across multiple concurrent clients and projects, communicating proactively about capacity, timelines, and blockers.
• Use AI tools to accelerate drafting, variant generation, and research while maintaining the craft, originality, and strategic rigor that make great copy.