Responsibilities

• Write and edit a wide range of B2B content, including: Blogs, whitepapers, eBooks, case studies, ghostwritten executive content, landing pages, email sequences, and website copy
• Press releases, media statements, and analyst-facing materials that reinforce strategic positioning
• Serve as Chief Editor, owning editorial standards, tone of voice, and copy quality across all formats
• Refine and elevate content that other writers and contributors developed, ensuring brand alignment and excellence
• Craft narratives that bring complex topics such as Zero Trust, VDI/DaaS, and secure endpoint management to life
• Shape and evolve content architecture and messaging framework across the customer journey
• Translate technical value into compelling stories for multiple audiences—including CIOs, security leaders, and IT practitioners
• Work cross-functionally with Product Marketing, Demand Gen, Field Marketing, and Sales Enablement to align content with GTM priorities
• Partner with Channel and Partner Marketing to co-create joint stories, campaigns, and co-branded assets
• Contribute to field programs by scripting customer wins, packaging speaker content, and supporting sales motions with tailored messaging
• Drive best practices in SEO, performance analytics, and web-based storytelling
• Collaborate with designers to enhance narrative delivery through visual storytelling (PowerPoint, Canva, etc.)
• Maintain and manage the content calendar, ensuring a healthy, strategic pipeline of impactful work

Requirements

• 3–5 years of B2B copywriting and content leadership experience in a software or technology company
• Experience acting as both a content creator and an editorial leader with a deep sense of voice and tone
• Background in journalism, PR, or editorial publishing—strong interviewing and story development skills
• Familiarity with buyer personas and journey-based messaging in complex enterprise sales cycles
• Proven ability to simplify technical and abstract concepts into human-first storytelling
• Hands-on experience with SEO tools and content platforms like BrightEdge, Semrush, Clearscope, Asana, HubSpot, or WordPress
• Knowledge of EUC, cybersecurity, cloud computing, or Zero Trust security (a plus)
• Ability to manage projects end-to-end—from idea to execution—with minimal oversight

Nice To Have

• You think like an editor, write like a journalist, and execute like a strategist
• You take pride in elevating the voices of others, especially executives and customer champions
• You’re as comfortable scripting a keynote deck as you outline a content campaign
• You’ve worked across GTM, PR, and field marketing functions to align storytelling with business impact
• You thrive in fast-paced, collaborative environments where content is central to brand and pipeline