Copywriter

Boston, MA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-channel copy work for MassMutual, shaping brand voice and execution.

  • Create banners, emails, social posts, collateral, and blogs with strong creative output.
  • Must-have: 5+ years’ copywriting in advertising, fintech or financial services.
  • Standout: Cross-functional collaboration with designers, planners, and internal clients.

Job Description

Responsibilities

  • Create everything from digital banners, emails, and social posts to collateral, print ads, and blog posts that achieve creative excellence while supporting and evolving the brand voice
  • Write for one-off communications, multi-channel integrated campaigns, and everything in between, while partnering with designers, planners, strategists, internal clients, and other team members to identify the strongest creative solutions to communication challenges
  • Manage and incorporate feedback from multiple internal stakeholders throughout the process
  • Develop ideas from brief to big thought to polished execution
  • Collaborate closely with designers and partners to make the work stronger

Requirements

  • 5+ years’ copy writing experience in advertising, either at an external agency or one or more financial accounts, or at a solid in-house agency within a financial company

Preferred

  • A familiarity with the process of making creative work which is the norm in (but not unique to) advertising agencies
  • A background in experiential advertising and video/film production

Benefits

  • Access to learning content on Degreed and other informational platforms
  • Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits
  • Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran and disability-focused Business Resource Groups
MassMutual logo

MassMutual

3.8 Glassdoor

Living mutual has always been at the core of our human existence, and it's the principle that's guided us since our founding in 1851. It's not a concept we invented, but one we champion for the simple reason that people take it for granted today.While the world would have us strive for independence, the truth is when we depend on one another, we aren't just more secure - life is happier and more fulfilling. So as we celebrate our new identity, we're reminding everyone that who we are stays the same. Learn more at: www.MassMutual.comDisclosures about MassMutual’s LinkedIn Company Page and other social media sites are located at: https://www.massmutual.com/social-media-guidelines. CRN201905-212768

Springfield, Massachusetts, USA
12K employees (441 in marketing)
73% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
985.8K
Monthly Google Ads Budget
$353K
Traffic Source Mix
Search
26%
Direct
65.5%
Referral
6.7%
Social
0.7%
Paid
1%

Headcount Trend

Current headcount: ~12.5K

Marketing Team

Marketing Team Size
343 (3% of company)
Median Career Experience
17 years
Median Tenure
8.1 years
Marketing Roles Posted (Last 30 Days)
1

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