Responsibilities

• Website & Retailer Content: Retailer Digital Shelves: Craft compelling copy for all retailer websites (Amazon, Walmart, Target, AutoZone, etc.). You will adapt master messaging to meet the specific requirements and customer mindsets of each platform.
• Alt-Image Copy: Write Alt-Image marketing copy (infographics) for digital retail carousels, turning visual product features into high-impact 'reasons to buy' that live directly within the imagery.
• Narrative Support: Support the writing of full-funnel campaigns for product drops and brand moments—spanning paid media, social, email, SMS, and high-performance web copy.
• Training & Video Scripts: Draft Training Scripts and video scripts from master messaging to craft compelling social media posts, short form videos, and internal training content.
• Brand Storytelling: Collaborate with the team to produce engaging marketing materials and brand projects that resonate with our global community.
• Global Localization: Coordinate the translation and localization process for French Canadian, Spanish, and European markets, acting as the brand guardian to ensure the Chemical Guys brand is maintained globally.
• Cross-Functional Collaboration: Partner with Design, Product Development, and Marketing teams to ensure alignment and consistency in tone and messaging.
• Naming & Identity: Assist in naming products and collections with creative flair and strategic rationale.
• Proofreading & Editing: Act as a final line of review for grammar, punctuation, and adherence to brand guidelines.
• Strategy Adherence: Follow established content strategies to ensure all writing projects ladder up to broader brand and business goals.
• High-Volume Output: Work under tight deadlines with a focus on high-volume output and strong attention to detail.
• Manage physical inventory for new products, ensuring all items are organized, accessible, and ready for use by the content team
• Capture and provide product imagery to support compliance initiatives
• Support the management of the Digital Asset Management (DAM) system, including distributing and maintaining links to external agencies
• Oversee PR sample requests from initiation through fulfillment, ensuring timely and accurate delivery
• Support Brand Manager with new product introductions (NPI)
• Assist in coordinating and executing broader social media initiatives in collaboration with the social media team
• Facilitate cross-functional communication by distributing assets and information across internal teams
• Perform additional duties and support projects as needed

Requirements

• 3+ years of copywriting experience, with a portfolio showing integrated campaign work and e-commerce copy.
• Strong attention to detail and excellent proofreading skills.
• Proficiency in Microsoft Office Suite and content management systems.
• Knowledge of automotive detailing or a passion for cars is a plus.
• Experience writing for diverse e-commerce environments and understanding how to optimize copy for various retailer websites.
• Experience managing or coordinating translation workflows and external vendors.
• A proactive communicator who thrives on feedback and loves working with designers and product experts.
• Demonstrated experience using AI-powered tools (e.g., ChatGPT, Gemini) to enhance creative efficiency and scale content.
• Strong interest in marketing, with enthusiasm for learning and growing under the guidance of an experienced team.
• Excellent organizational abilities and capacity to prioritize and manage multiple tasks concurrently.

Benefits

• Medical, Dental, Vision, 401k match, voluntary Life and Disability insurance, FSA, PTO + 5 sick days, 9 holidays + 1 floating holiday, employee discount.