Responsibilities

• Develop compelling, brand-aligned copy across digital channels, including e-commerce product pages, landing pages, email campaigns, digital advertising, and social media content.
• Write subject lines, preheaders, and email copy that support a steady daily email cadence, seasonal marketing priorities, and key business initiatives.
• Use email performance data, customer insights, and creative testing learnings to inform stronger concepts, sharper messaging, and more effective copy.
• Leverage AI-powered writing tools to support content development while ensuring accuracy, originality, and adherence to brand voice and editorial standards.
• Maintain consistent messaging across customer touchpoints by proofreading and editing copy for clarity, accuracy, quality, and brand consistency.
• Collaborate with cross-functional partners to bring seasonal campaigns, product stories, and brand moments to life.
• Participate in seasonal planning meetings with Merchandising and Product Development teams to gain product knowledge, understand business strategy, and translate key selling features into customer-focused messaging.
• Partner with Site Merchandising to optimize on-site content, support product discovery, and ensure key product stories are communicated clearly throughout the customer journey.
• Manage product information workflows, ensuring milestones are met and product content is accurate, complete, and delivered on schedule.
• Audit, refresh, and optimize existing digital content across channels to maintain brand consistency and improve content performance.

Requirements

• 3–5 years of experience in copywriting, advertising, or editorial, preferably in a retail, lifestyle, or e-commerce environment.
• Strong writing and editing skills, with the ability to distill product information, campaign strategy, and brand storytelling into concise, compelling, and customer-focused copy.
• Experience writing across channels, including e-commerce, email, digital marketing, social media, and print, with an understanding of how voice and messaging shift by format.
• Highly detail-oriented, with strong proofreading skills and the ability to edit your own work with accuracy and objectivity.
• Organized and proactive, with the ability to manage multiple projects, shifting priorities, and tight deadlines without sacrificing quality.
• Collaborative and receptive to feedback, with experience partnering effectively with creative teams and cross-functional stakeholders.
• Strong verbal and written communication skills, plus solid organization and project management skills.
• Bachelor’s degree in English, communications, marketing, journalism, or a related field.
• Ability to work on-site at our San Francisco office Monday through Thursday, with Fridays working from home.

Preferred

• Airtable, Figma, content management systems, and AI-powered writing tools a plus
• Keeps a pulse on retail trends, with an interest in fashion, travel, gifting, and home decor a plus

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health
• Continued Learning
• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development