Responsibilities

• Develop compelling, brand-aligned copy across digital channels, including e-commerce product pages, landing pages, email campaigns, digital advertising, and social media content.
• Write subject lines, preheaders, and email copy that support a steady daily email cadence, seasonal marketing priorities, and key business initiatives.
• Use email performance data, customer insights, and creative testing learnings to inform stronger concepts, sharper messaging, and more effective copy.
• Leverage AI-powered writing tools to support content development while ensuring accuracy, originality, and adherence to brand voice and editorial standards.
• Maintain consistent messaging across customer touchpoints by proofreading and editing copy for clarity, accuracy, quality, and brand consistency.
• Collaborate with cross-functional partners to bring seasonal campaigns, product stories, and brand moments to life.
• Participate in seasonal planning meetings with Merchandising and Product Development teams to gain product knowledge, understand business strategy, and translate key selling features into customer-focused messaging.
• Partner with Site Merchandising to optimize on-site content, support product discovery, and ensure key product stories are communicated clearly throughout the customer journey.
• Manage product information workflows, ensuring milestones are met and product content is accurate, complete, and delivered on schedule.
• Audit, refresh, and optimize existing digital content across channels to maintain brand consistency and improve content performance.