Copywriter

New York City, NY (On-site)

$68K/yr – $112K/yrMid Level5+ years expFull time

Posted 1 hr ago

Job Summary

Own end-to-end social content and copy across channels, aligning with Bloomingdale’s brand and business goals, while leading writing, community care, trend-spotting, and editorial integration.

  • Lead content creation and calendar with Social Art Director and Social Manager.
  • Write captions, hooks, voiceovers, and talking points with fashion fluency.
  • Monitor trends and translate learnings into creative and copy improvements.

Job Description

Responsibilities

  • Content creation: Collaborate with the Social Art Director and Social Manager to build the social calendar and generate engaging, platform-native posts that align with our business objectives, brand priorities, and cultural/fashion moments
  • Social writing: Craft all captions , video hooks, voiceover/scripts, and partner/influencer talking points in a voice that shows fashion fluency and articulates Bloomingdale’s POV
  • Community management: Engage our followers through thoughtful, timely, and brand-right interactions that strengthen the relationship between Bloomingdale’s and its customers
  • Voice guardian: Maintain high standards for writing and proofreading across social and editorial channels. Partner with the Creative Director to develop and evolve channel-specific standards while ensuring consistency with the broader Bloomingdale’s voice
  • Trends & learnings: Stay closely attuned to the social landscape, emerging formats, cultural moments and conversations, and platform trends. Monitor content performance and translate learnings into stronger creative and copy approaches
  • Editorial: Craft emails, site assets, catalog, and paid media that elevate Bloomingdale’s brand, clearly communicate our POV, and guide and inspire our customers

Requirements

  • Bachelor's Degree from a 4-year college or university
  • 5 years of relevant copywriting experience for a fashion, beauty, or luxury brand, or editorial platform
  • Excellent writing and editing skills with a genuine love of language and storytelling
  • Knowledge of luxury fashion, with an understanding of the designers, brands, trends, and conversations shaping the industry
  • Expertise in current social trends, platform capabilities, and the cultural zeitgeist
  • Keen understanding of copy needs by medium (digital media, catalog, email, homepage, etc.)
  • Ability to think creatively, strategically, and technically
Macy's logo

Macy's

3.3 Glassdoor

Bloomingdale’s is America’s only nationwide, full-line, upscale department store. A division of Macy’s Inc., it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. We are currently looking for leaders who will help shape our future. At Bloomingdale’s, we seek talented creative people with a passion and entrepreneurial spirit who enjoy the fast paced, exciting world of retail. Having a strong interest in fashion as well as being a natural collaborator helps! In short, we want people with a desire to grow professionally as well as personally because at Bloomingdale’s we provide the tools for both.When you join the Bloomingdale’s family, you are now part of an organization deeply committed to giving back to the communities near and afar. Through strategic philanthropic marketing campaigns or local grass roots efforts, Bloomingdale’s is committed to making a difference.Although Bloomingdale’s is part of a Fortune 100 Corporation, we hold true to the family values of our founding brothers, Joseph and Lyman Bloomingdale. As large as we may become, we will remain intimate and operate Bloomingdale’s with the utmost integrity like a family run business.At Bloomingdale’s, we will always have passion for the business and compassion for each other.

New York, New York, USA
7.5K employees (1,121 in marketing)
50% recommend to a friend
62% CEO approval

Salaries

Posted range

$68K/yr – $112K/yr

Taken straight from the job posting.

See all Macy's salaries

Marketing Team

Marketing Team Size
612 (8% of company)
Marketing Roles Posted (Last 30 Days)
16

Traffic Signals

Monthly Visitors
18.8M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
28.3%
Direct
64.3%
Referral
4.7%
Social
1.3%
Paid
1.1%

Headcount Trend

Current headcount: ~7.5K

Recent News

Macy's logo

Copywriter

Macy's · New York City, NY · On-site