Copywriter

New York City, NY (On-site)

$75K/yr – $85K/yrMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and shape all product copy and brand voice across beauty touchpoints, balancing creative storytelling with regulatory and cross-functional needs.

  • Brand voice ownership across social, email, website, packaging, and in-store copy.
  • Collaborate with product, campaign, social, digital, and CRM teams to maintain consistent voice and positioning.
  • Regulatory and packaging copy alignment with local teams and launch timelines.

Job Description

- Brand Voice & Copy Creation: Solidify brand voice and tone, and ensure all copy is unified within the brand voice guidelines - Write copy that brings products and L’Occitane brand to life for all channels, including social media, e-mail, website, in-store, editorial, training, and other on- and offline formats - Collaborate with product, campaign, social, digital and CRM teams across platforms for tight brand positioning and consistent voice - Strategize with omni-channel marketing, digital marketing, CRM, visual and retail teams to ensure copy meets needs of and is adaptable to all customer touchpoints - Collaborate with global marketing at pre-launch stage to influence packaging copy - Plan and execute a calendar of local copy development to deliver product copy, long and short taglines and communication strategy for all new launches. - Regulatory Review: Collaborate with local regulatory team to ensure copy is within local legal parameters - Liaise with Product Launch team and Regulatory to anticipate regulatory concerns and request information from the lab as needed to ensure compelling copy can be approved - Competitive Insights: Research and share with content stakeholders latest beauty industry copy innovation, cultural trends and linguistic styles - All other duties or projects as assigned - Bachelor’s degree required - 5+ years of experience in product copywriting role, beauty or retail industry preferred - Love of writing in all forms and across channels/formats, and can adapt tone and style while still ensuring a cohesive brand voice - Passion for retail and customer experience - Deep understanding of written storytelling strategy - Understanding of how to translate company business goals into copy marketing priorities - Strong organizational skills and track record of entrepreneurial projects and improvements in previous positions - Strong project management, attention to detail, and a no-task-too-small mentality - Ability to work well within a team and cross-functionally with exceptional written and verbal communication skills - Ability to manage several projects simultaneously, with limited supervision and under tight timeframes - Intimate knowledge of industry writing trends - Must be proficient in MS Word, MS Excel and PowerPoint - Comprehensive benefits package - Annual discretionary corporate incentive bonus - Competitive paid parental leave - Generous employee discount to use on all your favorite L’Occitane en Provence product
L'OCCITANE Group (B Corp) logo

L'OCCITANE Group (B Corp)

3.6 Glassdoor

The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: Maison L'Occitane en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Dr. Vranjes Firenze. Innovative venture studio OBRATORI is also part of the Group. With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions to create a better and healthier planet.The mission statement of the Group is: With empowerment we positively impact people and regenerate nature. The L'OCCITANE Group is a certified B Corporation.

Founded in 1976
CHE
6.7K employees (631 in marketing)
63% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
3.5M
Monthly Google Ads Budget
$19.8K
Traffic Source Mix
Search
47.9%
Direct
42.5%
Referral
4.6%
Social
2.4%
Paid
2.2%

Headcount Trend

Current headcount: ~6.7K

Marketing Team

Marketing Team Size
495 (7% of company)
Median Career Experience
12 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1