Responsibilities

• Develop customer-facing copy for campaigns across paid social, CRM, in-app, video, and emerging platforms.
• Write performance marketing creative, including MOFU (Middle of Funnel) and LOFU (Lower Funnel) copy, with an emphasis on engagement and conversion.
• Script short-form videos and creator-led content for platforms such as TikTok, Meta, and YouTube Shorts.
• Translate campaign strategies and partner objectives into scalable, effective messaging across audiences and placements.
• Adapt concepts into multiple executions and testing variations while maintaining consistency and quality.
• Balance partner brand Requirements with a unified tone and voice that stays on-brand.
• Collaborate cross-functionally with creative, marketing, production, growth, design, and external partners.
• Use performance insights and platform trends to iterate and optimize messaging.
• Contribute to campaign narratives, messaging, naming, and creative conceptual development.
• Stay up to date with industry best practices, digital trends, and AI-driven creative tools.

Requirements

• 4+ years of professional copywriting experience focused on brand, advertising, and performance marketing
• Portfolio demonstrating performance-oriented creative across paid social, digital campaigns, CRM, co-marketing, and brand storytelling
• Track record writing conversion-focused (MOFU/LOFU) creative for diverse channels and audiences
• Strong scriptwriting skills for short-form and social-first video campaigns
• Ability to produce high volumes of customer-facing copy quickly with high attention to craft and brand standards
• Understanding of performance marketing fundamentals, testing, and optimization of messaging
• Experience flexing between partner and core brand voices in collaborative campaign work
• Clear conceptual abilities for campaign narratives, messaging systems, and creative development
• Familiarity with social platforms, internet culture, creator trends, and digital storytelling behaviors
• Collaborative, responsive, and organized with cross-functional teams in a fast-paced, dynamic environment

Preferred

• Experience integrating AI tools into creative development and workflow is an advantage
• Experience with technology, media, entertainment, or digital advertising is a plus