Responsibilities

• Own all marketing copy across paid ads, landing pages, email, SMS, social, website, and platform, ensuring a unified, on-brand voice everywhere we show up
• Write clear, persuasive, human-centered copy that drives awareness, engagement, and action across the entire customer journey
• Partner with Growth and Performance Marketing to concept, write, and iterate on high-performing ad copy, headlines, and messaging frameworks
• Bring storytelling to the forefront- craft narratives that make our mission, product, and category approachable and exciting
• Test, learn, and optimize: Develop hypotheses, review performance data, and use insights to strengthen messaging and improve conversion
• Support naming and category-defining work, helping us articulate who we are and what makes Roots unique in the market
• Collaborate cross-functionally with Brand, Product, Design, Growth, and Leadership to transform strategy into compelling communication