Copywriter II, In-Store & Digital Advertising at H-E-B | San Antonio, TX

H-E-B

Copywriter II, In-Store & Digital Advertising

San Antonio, TX (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the craft of translating brand strategy into consistent, high-velocity copy across in-store, digital, and signage channels, shaping voice and tone while collaborating with designers and stakeholders to drive sales and engagement.

Lead concept-to-copy for consumer and B2B channels, ensuring on-brand, error-free messaging
Collaborate cross-functionally to ship messaging on tight deadlines and across multiple touchpoints
Mentor teammates while upholding brand voice standards and rigorous quality control

Job Description

H-E-B’s Creative Marketing Team includes Partners who use their creativity and passion for excellent communication to drive loyalty and sales by promoting products and services our customers want and need.

As a Copywriter II, you’ll lead copy development of compelling consumer and b2b concepts and copy for traditional advertising, digital channels, and permanent signage to drive sales, engagement, and conversion.

You’ll lead creation and maintenance of H-E-B’s voice and tone based on our brand standards and partner with designers, digital designers, content creators, and planning and design Partners on key projects.

"Partnerowned" means our most important resources—People—drive the innovation, growth, and success that make H-E-B The Greatest Omnichannel Retailing Company.

Do you have a: HEART FOR PEOPLE… Interpersonal / collaboration skills? HEAD FOR BUSINESS… Willingness to roll with the punches? Think on your feet? Learn quickly? PASSION FOR RESULTS… ability to take on difficult challenges and find creative solutions?

What is the work? Communications: − Helps lead development of advanced concepts for in-store, digital, and permanent signage marketing efforts

Writes / edits copy for signage, product descriptions, direct mail, brochures, streaming audio, permanent signage, online editorial posts, web pages, email, naming, and video; sources / writes accurate, grammatically correct copy

Translates concepts and strategies into striking, engaging, consistent copy

Ensures consistent voice and grammatical standards for each brand, category, and product group based on H-E-B brand standards

Adheres to stringent deadlines to ensure smooth project flow through department and allow for special projects, pre-work, and rush assignments

Continuously writes fresh, interesting copy to promote frequently featured merchandise across all channels

Collaborates with cross-functional teams and stakeholders to maximize impact of messages

Recommends strategic tone of copy communication; ensures consistent brand messaging

Leads / sets up streaming audio sessions with outside vendors

Coaches / mentors others

A related degree or comparable formal training, certification, or work experience

5+ years of experience in copywriting

Experience in advertising, or brand copywriting

Expert knowledge of mechanics of writing, punctuation, spelling, grammar, usage, and syntax

Working knowledge of sales and advertising writing, and business / consumer needs and insights

Familiarity with authoritative references and trade sources for research-based info related to food industry trends

Advanced verbal / written business communication skills

Ability to manage multiple priorities and shift focus between tasks / projects

Attention to detail

Ability to work complex issues with a strong sense of ownership, drive, urgency

Familiarity with AI-assisted writing tools and effective prompting techniques is preferred

Bi-lingual (English – Spanish) skills a plus

Leadership skills

Advanced collaboration and interpersonal skills

H-E-B

4.2 Glassdoor

H-E-B is headquartered in San Antonio, Texas with approximately $46 billion in revenue and 160,000+ Partners. Founded in 1905, H-E-B operates more than 435 stores in a number of formats, including H-E-B, Joe V’s Smart Shop, Central Market, Mi Tienda, and Favor. There are truly aisles and aisles of opportunity at H-E-B! From Stores, Manufacturing, Supply Chain or Transportation, to Digital, Corporate and Wellness - Career opportunities at H-E-B are endless. Our company is the largest private company in Texas and one of the 15 largest privately held companies in the U.S.At H-E-B, Each & Every Person Counts. Regularly named a top employer and retailer, H-E-B's Partners (employees), who are owners in our company, are at the heart of what makes our business successful and great. With a humility rooted in our Helping Here philosophy, H-E-B's Partners serve all Texans with open arms and a smile, and demonstrate our collective commitment to take care of Texas.At H-E-B, a job is more than just a job - it's an opportunity for a rewarding career that allows you to use your unique talents and passions to innovate and make the lives of Texans better.

Founded in 1905

San Antonio, Texas, USA

50K employees (3,903 in marketing)

careers.heb.com

84% recommend to a friend

92% CEO approval