Responsibilities

• Write compelling content for print materials, websites, product pages, advertising campaigns, and other marketing initiatives.
• Develop engaging, persuasive, and informative copy that aligns with Tire Rack's brand voice and business objectives.
• Produce high-quality product descriptions and supporting content that enhance the customer experience.
• Create SEO-friendly content optimized for search visibility and customer conversion.
• Apply keyword research and SEO best practices to improve content performance and digital engagement.
• Support content marketing initiatives and contribute to social media content development.
• Partner with designers and creative teams across Tire Rack Marketing to develop integrated campaigns and customer-facing content.
• Collaborate with the UI team to develop and implement copy-proofing workflows that ensure content accuracy and consistency.
• Support content management initiatives and contribute to continuous improvement efforts across marketing operations.
• Perform other duties and special projects as assigned.

Requirements

• Strong editorial, proofreading, and professional writing skills.
• Familiarity with keyword research and SEO copywriting best practices.
• Experience with social media and content marketing.
• Excellent interpersonal, verbal, and written communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Passion for writing with an excellent portfolio of work.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.