Company overview

Tire Rack, family-owned and headquartered in South Bend, Indiana, is America’s largest independent tire tester and consumer-direct source for tires, wheels and performance accessories. Our team of 90-plus test drivers (our sales team) tests tires from every major tire manufacturer on our state-of-the-art, 10-acre test facility. The findings are then posted on our website, www.tirerack.com, where you can make an educated decision on a tire, wheel or performance accessory purchase.We have also collected results from more than 150,000 consumer surveys representing over 2.6 billion miles of real-world tire data, the largest known cache of such information anywhere. In addition various testing and informational videos are available online in our Video Center at www.tirerack.com/videosSince 1979, we have grown from a single-point retail store in Indianapolis to encompass over 1.8 million square feet of space in 10 distribution centers across the country. A diverse and broad in-stock inventory from 17 major tire and 41 wheel brands can be delivered anywhere in the country in two days or less. Nationally, more than 9,000 independent Recommended Installers are available to service your local installation needs.
Founded in 1979
South Bend, Indiana, USA
697 employees (61 in marketing)

Salaries

Help build salary transparency at Tire Rack

Share your compensation anonymously to see full data.

Contribute

People

Hiring activity

Open marketing jobs over time

3 open now

Headcount trend

Company growth over the last 12 months

Headcount +4.8% year over year

Audience

Monthly website visitors
6.1M
Month over month-9%
Quarter over quarter+12.5%
Top sourceSearch (49.1%)
Ad budget per month$1.2M
Average search rank44
Traffic source mix
Search
49.1%
Direct
42.7%
Referral
4.8%
Paid referral
1.9%
Social
1.5%

LinkedIn followers

Follower count and growth

Total followers

26.6K

12-mo growth

+41.9%

Monthly growth

+1.1%

News

Links