Responsibilities

• Concept and write campaign territories, headlines, taglines, CTAs, and scripts
• Craft eComm copy for PDPs, category pages, landing pages, banners, and SEO savvy metadata
• Develop channel specific copy for social and paid media that is short and variant friendly
• Create retail copy for in-store, packaging claims, and education materials
• Build, codify, and continuously evolve verbal libraries, including voice and tone, messaging pillars, proof points, lexicons, naming conventions, and claims banks, that ladder up to and clearly express the overarching brand strategy
• Maintain and evolve brand voice, tone, and messaging guides per brand
• Ensure accuracy for claims, ingredients, and regulatory considerations, in partnership with Legal and Regulatory
• Proof, edit, and version copy for multiple placements and aspect ratios
• Document and socialize verbal standards and reusable messaging assets for cross team adoption
• Translate marketing strategy, insights, and test results into messaging frameworks
• Collaborate with Social and eComm on hooks and A/B test matrices
• Work with Art Directors on concept boards and storyboards.
• Facilitate working sessions to co create and align verbal libraries with Brand Marketing, Product, and Sales, ensuring consistency across owned and retail partner channels
• Manage a high volume writing queue and track versions
• Contribute to post campaign learnings and document takeaways for reuse
• Uphold voice consistency across owned and retailer channels
• Maintain a searchable repository for voice guidelines, approved phrases and claims, and messaging playbooks

Responsibilities

Requirements

• Bachelor's Degree
• 4 + years of writing experience
• A portfolio showing campaign thinking, product storytelling, and platform native copy
• Experience using Microsoft 365 or similar editing tools
• Comfortable using Asana
• Authorized to work in the United States on a full-time basis

Preferred

• Degree in communications, journalism, marketing, or related field
• Beauty, CPG, or eComm experience
• CMS familiarity, such as Shopify
• Comfortable using emerging technologies

Benefits

• Salary + Bonus
• Healthcare
• Dental
• Vision
• Paid Holidays
• Paid Parental Leave
• 401(k) with company match
• Basic Life Insurance
• Short Term Disability (STD)
• Long Term Disability (LTD)
• PTO
• Paid Charitable (volunteer) Leave
• Educational Assistance