Responsibilities

• Write compelling, high-performing copy for paid media campaigns, landing pages, email marketing, SMS, product descriptions, blogs, and other digital channels
• Develop persuasive direct-response and brand storytelling content that highlights product benefits and drives consumer action
• Create clear, concise, and engaging scripts for Video Sales Letters (VSLs) and other video assets
• Adapt tone, voice, and messaging to suit various audiences, campaigns, and distribution channels
• Optimize copy for SEO, engagement, and conversions while ensuring compliance with FTC & FDA regulations and maintaining brand consistency
• Collaborate with marketing and content teams to maintain an organized content calendar and ensure timely delivery of all assets
• Work with Product Development and Customer Experience teams to translate complex information into consumer-friendly messaging
• Partner with Paid Media, Social, Content, Design, and Email/SMS teams to align copy with campaign goals and creative strategies
• Proofread and review marketing and product assets, including labels, to ensure accuracy, compliance, and quality
• Utilize data-driven insights and A/B testing to refine messaging, headlines, and ad copy for improved performance

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
• 3–5 years of experience in writing direct-response, performance-based, or e-commerce marketing copy
• Proven portfolio showcasing high-performing digital content such as ads, landing pages, emails, or product descriptions
• Familiarity with product claims, disclaimers, and regulatory guidelines to ensure accurate brand representation
• Exceptional writing, editing, and proofreading skills with strong attention to detail
• Knowledge of SEO, conversion rate optimization (CRO), and A/B testing methodologies
• Strong organizational skills with the ability to manage multiple projects and meet deadlines in a fast-paced environment

Preferred

• Experience writing for the health and wellness industry

Benefits

• Flexible time off policy and nine annual company holidays
• Paid day off for your birthday to celebrate your personal milestone
• 100% company-paid Medical, Dental, and Vision Insurance for employees
• Company-paid Life Insurance and Short-Term Disability Coverage
• 401(k) plan with safe harbor and profit-sharing contributions up to 5%
• Matching charitable contributions up to $2,500 annually
• Work from Home stipend of $1,200 per year
• Employee Recognition and Rewards Program
• Pet insurance coverage
• Employee discounts on products and samples