Responsibilities

• Crafting long-form narrative content tailored for B2B audiences, emphasizing SEO and GEO marketing strategies.
• Develop, write, and edit engaging, on-brand copy for a wide range of organic marketing channels, including website landing pages, blog posts, Google Ads Help Center, social media captions (organic posts), and in-product messaging.
• Ensure all content is culturally relevant, locally nuanced, and optimized for target audiences across the US and diverse LATAM regions.
• Work closely with SEO specialists, content strategists, product marketers and global and regional marketing teams to integrate key messages, value propositions, and localized keywords into all creative outputs.
• Maintain a deep understanding of our client's brand guidelines, tone of voice, and product features to ensure consistent and accurate messaging.
• Act as a champion for the adoption and effective use of Generative AI and other copywriting tools within the creative process.
• Utilize AI to accelerate ideation, optimize drafts, translate/localize content (in partnership with linguistic reviewers), and perform data-driven A/B testing on headlines and calls-to-action (CTAs).
• Develop and refine prompt engineering techniques to maximize the quality and relevance of AI-assisted content, ensuring it meets high creative and performance standards.
• Focus content generation on driving tangible business outcomes, including revenue growth, customer acquisition (CPA), SEO/GEO, and overall ROI.
• Collaborate with analytics and performance marketing teams to understand content effectiveness, draw insights from data, and iteratively optimize copy based on performance metrics (e.g., traffic, conversion rates, time on page).

Requirements

• Minimum of 6+ years of professional copywriting experience, with a focus on organic marketing channels within a fast-paced agency or in-house team.
• Experience in long form writing/journalism for a B2B audience, and ideally in marketing strategy subjects including SEO & GEO strategies
• Proven experience writing high-performing copy for digital assets (websites, landing pages, social media, etc.).
• Demonstrable experience tailoring content for US and/or LATAM markets, understanding regional cultural sensitivities and linguistic nuances.
• Strong portfolio showcasing work that demonstrates creative excellence and measurable business results (revenue, acquisition, ROI).
• Proficiency in utilizing major Generative AI tools (e.g., Gemini, ChatGPT, Claude) for content production and optimization.
• Familiarity with SEO/GEO best practices and keyword integration.
• Experience working within project management tools (e.g., Asana, Jira) and content management systems (CMS).
• Excellent communication and presentation skills.
• Highly organized, proactive, and capable of managing ambiguity and tight deadlines.