Copywriter

Responsibilities

• Detroit location required for weekly onsite requirements
• Develop and manage copy for email, SMS, push notifications, subject lines, preheaders, and loyalty messaging
• Work directly in Figma alongside designers during concepting and exploration phases
• Partner with designers, strategists, and creative leadership during brainstorms, reviews, and revisions
• Ensure dynamic variables, URL callouts, legal language, and personalization requirements are properly incorporated into creative files
• Support national campaigns, promotional launches, test plans, loyalty programs, and retargeting initiatives
• Build weekly messaging within Confluence adhering to testing fundamentals and best practices for copy development.
• Draft new legal-review copy when required and prepare documentation for approval workflows
• Update and maintain final approved copy documentation following creative approvals
• Participate in internal reviews to validate messaging feasibility, audience requirements, personalization, and content accuracy

Requirements

• 3–5+ years of CRM, digital marketing, agency, or promotional copywriting experience
• Experience writing for email, SMS, push, and loyalty campaigns
• Strong understanding of approval workflows, dynamic content, and personalized messaging
• Familiarity with Figma, Confluence, Microsoft Word, and collaborative project environments
• Exceptional organizational skills and attention to detail
• Ability to manage multiple projects and deadlines simultaneously
• Strong communication and collaboration skills in cross-functional teams

Preferred

• Proactive and solutions-oriented
• Comfortable in highly iterative creative environments
• Strong partner to design and strategy teams
• Detail obsessed with excellent QA instincts
• Adaptable to shifting priorities
• Able to balance speed, creativity, and accuracy simultaneously

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.