Responsibilities

• Content Strategy Execution: Lead the creation of strategic B2C copy that aligns with brand guidelines, campaign objectives, and overall business goals.
• Relatable Storytelling: Develop high-performing, emotionally resonant copy for a variety of channels, including:
• Email Marketing: Subject lines, body copy, and CTA's designed for segmentation and conversion.
• Social Media: Organic and paid social ads (Facebook, Instagram, TikTok, etc.) with a focus on platform-native tone and consumer insight.
• Advertising: Scripts for video/audio, banner ads, and print advertising.
• Digital/Web: Landing pages, website copy, product descriptions, and in-app messaging.
• Customer-Centric Approach: Deeply understand our target audience's pain points, aspirations, and language, translating these insights into compelling content that solves problems and creates connection.
• A/B Testing & Optimization: Collaborate with design and analytics teams to implement rigorous A/B testing, analyze copy performance, and iterate quickly to maximize conversion and engagement rates.
• Brand Voice Champion: Maintain, evolve, and enforce a consistent, distinct, and approachable brand voice across all external communications.
• Review, edit, and provide final approval for all B2C copies developed by external agencies, internal teams, and channel partners to ensure strict brand alignment, tonal consistency, and regulatory compliance.
• Serve as the primary subject matter expert for copy and narrative strategy in cross-functional working groups offering proactive guidance to mitigate messaging risks.
• Oversee the organization and maintenance of key messaging matrices, campaign boilerplate copy, and approved claim libraries for easy access by marketing and sales teams.
• Proactively monitor competitor communication and advertising strategies to identify market opportunities, messaging gaps, and potential areas for differentiation.