Copywriter

Red Bank, NJ (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive product copy and naming for FXI across packaging, assets, and social to support fast releases.

  • Own product copy from packaging to social assets and in-pack brochures.
  • Collaborate with cross-functional teams to convert consumer insights into brand voice.
  • Maintain copy decks, coordinate translations, and respond quickly to feedback.

Job Description

Responsibilities

  • Write product copy for retail packaging, ecommerce product assets, product concepts, marketing collateral (such as in-pack brochures), and social posts as needed
  • Collaborate with cross-functional teams to gather consumer insights, product details and creative feedback
  • Hand off copy to the creative team and collaborate during the creative process to optimize copy from reviews through final approval
  • Brainstorm product names or lead name ideation sessions
  • Research the technical properties and benefits of products, as needed
  • Respond to feedback in a timely manner, and maintain flexibility to meet fast or changing timelines and projects
  • Update copy decks to reflect final commercialized packaging
  • Manage translations for international projects
  • Organize copy decks on internal SharePoint site
  • Proofread all content/packaging for errors prior to final release

Requirements

  • Minimum of 3 years of writing experience for brick-and-mortar retail and ecom
  • Bachelor’s degree in marketing, advertising, communications, or related field
  • Excellent at grasping brand strategy and voice, to write succinctly and effectively in today’s digital selling environment
  • Success working closely and collaboratively with cross-functional team members
  • Proven experience working with creatives and consumer insights to tell a product story
  • Familiarity with AI writing tools and prompt writing to facilitate workflow while maintaining accuracy and brand differentiation
  • Demonstrated ability to multi-task, manage and prioritize multiple projects
  • Attention to detail within a product and across platforms, for coherent communication and error-free copy
  • Technical writing and/or corporate communication experience a plus

Preferred

  • Focused and independent go-getter. Excited by challenge and opportunity
  • Thinks big. Executes with attention to detail
  • High energy, positive attitude, self-motivated
  • Ability to manage multiple competing customers and projects at once
  • Strong time management and organizational skills
  • Ability to adapt quickly and thrive in a fast-paced environment
  • Highly collaborative team player with excellent communication

Benefits

  • medical, dental and vision insurance, basic and optional life insurance, short- and long-term disability protection, a 401(k) plan with company match, tuition assistance, and flexible spending accounts.

FXI

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001
Boston, Massachusetts, USA
2.2K employees (101 in marketing)

Traffic Signals

Monthly Visitors
535.8K
Monthly Google Ads Budget
$528.9K
Traffic Source Mix
Search
28.9%
Direct
65.6%
Referral
4.4%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
83 (4% of company)
Median Career Experience
12.5 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
40