Copywriter, Ecommerce at TWINOAKS | Troy, MI | $54K/yr – $72K/yr

TWINOAKS

Copywriter, Ecommerce

Troy, MI (Hybrid)

$54K/yr – $72K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive SEO‑focused website content creation for a shopper marketing agency, shaping content strategy and execution.

Own SEO‑driven website content including pages, FAQs, and product descriptions.
Must have 2+ years of professional SEO/GEO copywriting experience.
Collaborates with strategy, creative, and marketing to ensure brand voice and performance alignment.

Job Description

Responsibilities

Collaborate with account, strategy and creative teams to develop written content that meets objectives for clients
Develop an understanding of the Ecommerce discipline
Create high-quality written website content that employs SEO best practices to reach and engage our target client base. Content may include landing pages, blog posts, product description pages, FAQs, and more.
Conduct thorough keyword and market research to produce content that drives organic traffic and conversions.
Maintain and enhance the brand voice across website copy, following best practices for headlines, calls to action, meta descriptions, and the overall user experience.
Collaborate closely with marketing specialists to track SEO performance and analyze content needs.
Refresh existing website content to maintain SEO health.
Collaborate with other cross-functional creative team members, including graphic designers and web product developers, to create cohesive website content that supports the overall brand strategy.
Apply knowledge of our audience and industry so that content remains relevant and engaging, ensuring strong content performance.
Review and edit copy for correctness, clarity, and consistency.

Requirements

2+ years of professional experience in SEO / GEO copywriting required
- Ability to adapt to changing marketing strategies, business priorities, and SEO trends
A well-rounded portfolio of professional web copywriting samples that showcase writing skills and ability to develop persuasive, authoritative, and user-friendly content
Strong understanding of digital marketing principles and tactics, ensuring broad alignment among marketing campaigns and content
Ability to develop error-free creative content that adheres to brand guidelines and content marketing strategies
Experience using SEO tools for keyword research, rank tracking, content optimization, and competitor analysis
Proficiency in applicable Mac and Microsoft software programs and AI tools
Self-starter personality with enthusiastic, “can do” attitude in accepting work/new challenges
Effective interpersonal skills, working well across functions
Conscientious work ethic
High level of organization, attention to detail and innovation

Benefits

The Power of One starts with our people! To do powerful things, we offer powerful resources.
Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances

TWINOAKS

TWINOAKS is a shopper marketing agency, with a point of view. We strive to create meaningful connections between shoppers and brands, driving long term consumer purchases. TWINOAKS hand selects top talent, with expertise and experience with the nation's largest brands and retailers.

Founded in 2011

Dallas, Texas, USA

102 employees (14 in marketing)

www.thetwinoaks.com