Responsibilities

• Lead the development of high‑performing PDP copy—including titles, bullets, A+ modules, brand store content, FAQs, and enhanced content—optimized for SEO, AEO, and GEO.
• Oversee multiple client accounts, ensuring consistent quality, strategic alignment, and on‑time delivery across all copy deliverables.
• Manage, mentor, and develop copywriters; provide feedback, training, and coaching to elevate team capabilities.
• Conduct advanced keyword research, semantic analysis, and AI‑driven query exploration to inform content strategy.
• Establish and maintain content standards, style guidelines, and best practices for ecommerce copy across the organization.
• Partner with strategy, creative, ecommerce, and client teams to translate insights into compelling, conversion‑driving content.
• Identify, evaluate, and integrate new platforms, tools, and technologies—including AI‑assisted writing, optimization, and content QA tools—to improve efficiency and performance.
• Stay ahead of industry trends, retailer algorithm updates, and emerging content formats; proactively recommend new approaches to clients and internal teams.
• Review and refine existing content to improve ranking, clarity, and conversion, leveraging performance data and testing insights.
• Support new business efforts by contributing to proposals, capability presentations, and content strategy recommendations.

Requirements

• 3+ years of ecommerce copywriting experience, including writing PDP content optimized for SEO, AEO, and GEO.
• Demonstrated experience managing or mentoring copywriters or creative contributors.
• Deep understanding of ecommerce content best practices, retailer requirements, and algorithmic ranking factors.
• Strong command of keyword research, semantic SEO, and AI‑driven content optimization techniques.
• Ability to translate complex product information into clear, compelling, conversion‑focused copy.
• Experience working across multiple client accounts or within a fast‑paced agency environment.
• Strong editing, proofreading, and quality‑control skills with exceptional attention to detail.
• Familiarity with ecommerce content platforms (Salsify, Syndigo, etc.) and AI writing/optimization tools.
• Excellent communication and interpersonal skills; able to collaborate effectively across strategy, creative, and ecommerce teams.
• Bachelor’s degree in advertising, marketing, communications, journalism, or related field preferred.

Preferred

• Experience with AI writing/optimization tools.
• Experience implementing scalable content processes.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances