Responsibilities

• Craft persuasive product descriptions and compelling copy for our website to maximize conversion rates.
• Create persuasive short and long-form product copy, advertorial-style content, and landing pages for our email marketing campaigns and customer journeys to drive increased conversions, sales, and retention.
• Write and maintain transactional content associated with the website, including confirmation emails, fulfillment notifications, subscription notifications, etc.
• Craft upsell, cross-sell, subscription, and loyalty campaign content to drive increased lifetime value (LTV) and retention.
• Work cross-functionally with the SEO, content marketing, social media, and UX/UI teams to optimize strategies to increase traffic and conversions through landing page and lead magnet optimizations.
• Collaborate with the marketing team to ensure alignment between copywriting efforts and overall marketing strategies.
• Utilize a deep understanding of the customer journey from initial website entry to optimize content and messaging, facilitating seamless navigation and guiding users towards conversion.
• Continuously analyze email performance, website traffic and user behavior to identify opportunities for improvement and refine copywriting strategies accordingly.
• Proactively develop and manage A/B and multivariate copy tests across email, landing pages, and product pages; analyze results and apply learnings to continuously improve performance.
• Contribute to marketing strategy development by identifying copy and messaging opportunities across the customer lifecycle and bringing forward proactive recommendations.