Copywriter - Donut Studios at New Engen | USA | $53K/yr – $63K/yr

New Engen

Copywriter - Donut Studios

USA (Remote)

$53K/yr – $63K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Build cross-channel, performance-driven copy that converts, blending platform-native storytelling with direct-response psychology to drive engagement and action.

Own quick-turn messaging and hooks that scale across social, landing pages, and email.
Collaborate with design, strategy, and production to test and optimize creative based on data.
Stay ahead of trends and formats to keep copy fresh and resonant with audiences.

Job Description

Responsibilities

Write Performance-Driven Copy Across Channels
Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels.
Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional.
Concept High-Performing Social Creative
Write platform-native short-form content designed for channels like TikTok and Instagram that feels authentic, entertaining, and culturally relevant.
Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals.
Adapt Seamlessly Across Brand Voices
Translate complex ideas and dramatically different brand personalities into clear, engaging copy.
Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards.
Craft Hooks, Messaging, and Calls-to-Action
Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance.
Apply audience psychology and direct-response principles to create copy that resonates and performs.
Collaborate Cross-Functionally to Develop Creative
Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life.
Contribute ideas that strengthen both the creative quality and performance of campaigns.
Stay Ahead of Trends and Emerging Formats
Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant.
Continuously bring new ideas and creative angles rooted in what’s resonating with audiences online.
Optimize and Iterate Based on Performance Data
Use campaign performance insights to refine messaging, test new approaches, and improve conversion outcomes over time.

New Engen

3.6 Glassdoor

New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.

Founded in 2016

Seattle, Washington, US

479 employees (204 in marketing)

www.newengen.com

74% recommend to a friend

97% CEO approval