VP, Group Creative Director- Copy
EVERSANA INTOUCH
Chicago, IL (Remote)
$202K/yr - $270K/yrAgencyFull-timeSenior level12+ years exp.
1 day ago
Copywriter - Donut Studios
USA (Remote)
$53K/yr – $63K/yrMid Level2+ years expFull time
Posted 4 months ago
Job Summary
Build cross-channel, performance-driven copy that converts, blending platform-native storytelling with direct-response psychology to drive engagement and action.
- Own quick-turn messaging and hooks that scale across social, landing pages, and email.
- Collaborate with design, strategy, and production to test and optimize creative based on data.
- Stay ahead of trends and formats to keep copy fresh and resonant with audiences.
Job Description
Responsibilities
- Write Performance-Driven Copy Across Channels
- Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels.
- Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional.
- Concept High-Performing Social Creative
- Write platform-native short-form content designed for channels like TikTok and Instagram that feels authentic, entertaining, and culturally relevant.
- Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals.
- Adapt Seamlessly Across Brand Voices
- Translate complex ideas and dramatically different brand personalities into clear, engaging copy.
- Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards.
- Craft Hooks, Messaging, and Calls-to-Action
- Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance.
- Apply audience psychology and direct-response principles to create copy that resonates and performs.
- Collaborate Cross-Functionally to Develop Creative
- Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life.
- Contribute ideas that strengthen both the creative quality and performance of campaigns.
- Stay Ahead of Trends and Emerging Formats
- Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant.
- Continuously bring new ideas and creative angles rooted in what’s resonating with audiences online.
- Optimize and Iterate Based on Performance Data
- Use campaign performance insights to refine messaging, test new approaches, and improve conversion outcomes over time.
New Engen
3.6 Glassdoor
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.
Founded in 2016
Seattle, Washington, US
479 employees (204 in marketing)
74% recommend to a friend
97% CEO approval
Salaries
Posted range
$53K/yr – $63K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
184 (39% of company)
Median Career Experience
9 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
27
People
Marketing Leadership
Candice Evans Gray
Vice President, Brand Commerce
At the company for 4 years 2 months
Briana Ritter
Director, Affiliate Marketing
At the company for 1 year 10 months
Shannon Hill
Senior Director of Marketing
At the company for 8 years 10 months
Jason Rankin (he/him)
Director of Performance Marketing
At the company for 9 years 9 months
Funding
Total Funding
$10.6M
Last Raise
$8.1M
Private Equity, 4 years ago
Funding History
- Dec 2021Private Equity
- May 2017Series A • $8.1M
- Sep 2016Seed • $2.5M
Traffic Signals
Monthly Visitors
33.3K
Monthly Google Ads Budget
$53
Traffic Source Mix
Search
30.6%
Direct
45.4%
Referral
15.4%
Social
6.9%
Paid
1.4%
Headcount Trend
Current headcount: ~471
Recent News
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
