Responsibilities

• Collaborate with account, strategy and creative teams to develop written content that meets objectives for clients
• Develop an understanding of the Ecommerce discipline
• Create high-quality written website content that employs SEO best practices to reach and engage our target client base. Content may include landing pages, blog posts, product description pages, FAQs, and more.
• Conduct thorough keyword and market research to produce content that drives organic traffic and conversions.
• Maintain and enhance the brand voice across website copy, following best practices for headlines, calls to action, meta descriptions, and the overall user experience.
• Collaborate closely with marketing specialists to track SEO performance and analyze content needs.
• Refresh existing website content to maintain SEO health.
• Collaborate with other cross-functional creative team members, including graphic designers and web product developers, to create cohesive website content that supports the overall brand strategy.
• Apply knowledge of our audience and industry so that content remains relevant and engaging, ensuring strong content performance.
• Review and edit copy for correctness, clarity, and consistency.

Requirements

• 2+ years of professional experience in SEO / GEO copywriting required
• - Ability to adapt to changing marketing strategies, business priorities, and SEO trends
• A well-rounded portfolio of professional web copywriting samples that showcase writing skills and ability to develop persuasive, authoritative, and user-friendly content
• Strong understanding of digital marketing principles and tactics, ensuring broad alignment among marketing campaigns and content
• Ability to develop error-free creative content that adheres to brand guidelines and content marketing strategies
• Experience using SEO tools for keyword research, rank tracking, content optimization, and competitor analysis
• Proficiency in applicable Mac and Microsoft software programs and AI tools
• Self-starter personality with enthusiastic, “can do” attitude in accepting work/new challenges
• Effective interpersonal skills, working well across functions
• Conscientious work ethic

Preferred

• Benefits-oriented and supportive of work-life balance, with strong wellness offerings
• We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.

Benefits

• The best-in-class wellness and benefits offerings include:
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)