Copywriter - CPG / Brand & Ecommerce

New York City, NY (Hybrid)

$85K/yr – $105K/yrMid Level4+ years expFull time

Posted 14 hrs ago

Job Summary

Own and evolve copy across ecommerce, packaging, social, and retail messaging for Pets + People, collaborating with Brand Marketing and cross-functional teams; drive brand voice, localization for licensed brands, and editorial quality.

  • Lead copy creation for product pages, packaging, and social scripts
  • Partner with Brand Marketing, Regulatory, and Product Development to ensure accuracy
  • Maintain editorial standards across multiple brand voices and licenses

Job Description

Responsibilities

  • Write and edit ecommerce copy across the portfolio, including product titles, bullet points, descriptions, A+/enhanced content, and brand store copy
  • Write and edit packaging copy, including front-of-pack claims, back-of-pack messaging, and ingredient/feature callouts
  • Draft scripts for social media content across the portfolio
  • Write signage copy for retail displays, activations, and events
  • Translate complex product and category information into clear, consumer-friendly messaging that highlights key benefits and differentiators, partnering with Brand Marketing Managers and cross-functional teams (Regulatory, Product Development, Marketing) to ensure accuracy and alignment
  • Adapt and evolve brand voice across multiple licensed brands, maintaining style guides and editorial standards while staying true to licensor guidelines
  • Present concepts and copy to brand managers, incorporate feedback, and lead revisions with clarity and confidence
  • Proofread and edit all copy for accuracy, grammar, and brand voice consistency
  • Research competitor listings and stay current on category, cultural, digital, and retail trends to keep copy relevant and differentiated

Requirements

  • Bachelors degree in English, Marketing, Communications, or a related field
  • NYC-based with a flexible schedule (3 days in-office, 2 days remote)
  • 4+ years of copywriting experience, ideally spanning both ecommerce and packaging
  • Excellent written communication skills with a strong eye for detail and grammar
  • Ability to write in multiple distinct brand voices and switch between them quickly
  • Strong organizational skills with the ability to manage copy across many brands and deadlines simultaneously
  • Comfortable working in a fast-paced, collaborative environment
  • Positive, proactive attitude with a willingness to learn and grow
  • Experience with Microsoft Word, PowerPoint, and Excel; familiarity with Asana a plus
  • Experience writing for Amazon or other retail ecommerce listings is a plus

Benefits

  • Medical, Dental & Vision insurance
  • HSA/FSA options
  • 401(k) with company match
  • Commuter benefits
  • Generous vacation, personal, and wellness days that grow with tenure
  • Parental leave
  • "Pawternity Leave" for new pet parents
  • Pet-friendly office
  • Hybrid flexible schedule, with additional Work-From-Anywhere days throughout the year
Pets+People Consumer Products logo

Pets+People Consumer Products

At Pets + People, we make tails wag and customers smile with products brought to market through strategic licensing and innovation. Our brands make everyday life fresh, fun, and user-friendly for the whole family.Our team of over 80 dedicated employees is headquartered in New York City with both national and global support. With our background, experience, and network, we are uniquely positioned to extend the reach of any brand to a new market.“We’ve been a pioneer in licensing since 2008, translating favorite brands into practical "pet" applications. In 2014, we expanded our vision into new markets within the "people" sector. Now, we are leveraging our long track record of success and applying it both to pets + people. “ – Steven Shweky, Top DogLearn more about our capabilities at www.petspeople.com

Founded in 2007
New York, New York, USA
102 employees (26 in marketing)

Salaries

Posted range

$85K/yr – $105K/yr

Taken straight from the job posting.

See all Pets+People Consumer Products salaries

Marketing Team

Marketing Team Size
14 (14% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
5.9K
Traffic Source Mix
Search
27.3%
Direct
52.5%
Referral
5.1%
Social
13.7%
Paid
1.3%

Headcount Trend

Current headcount: ~102
Pets+People Consumer Products logo

Copywriter - CPG / Brand & Ecommerce

Pets+People Consumer Products · New York City, NY · Hybrid