Pets + People

Copywriter - CPG / Brand & Ecommerce

New York City, NY (Hybrid)

$85K/yr – $105K/yrMid Level4+ years expFull time

Posted 1 day ago

Job Summary

Own the end-to-end copy across ecommerce, packaging, social content, and retail signage, while shaping and enforcing brand voice across multiple licenses in collaboration with cross-functional teams.

  • Lead ecommerce, packaging and consumer-facing copy across the portfolio
  • Collaborate with Brand Marketing, Regulatory, Product Development, and Marketing to ensure accuracy and alignment

Job Description

Responsibilities

  • Write and edit ecommerce copy across the portfolio, including product titles, bullet points, descriptions, A+/enhanced content, and brand store copy
  • Write and edit packaging copy, including front-of-pack claims, back-of-pack messaging, and ingredient/feature callouts
  • Draft scripts for social media content across the portfolio
  • Write signage copy for retail displays, activations, and events
  • Translate complex product and category information into clear, consumer-friendly messaging that highlights key benefits and differentiators, partnering with Brand Marketing Managers and cross-functional teams (Regulatory, Product Development, Marketing) to ensure accuracy and alignment
  • Adapt and evolve brand voice across multiple licensed brands, maintaining style guides and editorial standards while staying true to licensor guidelines
  • Present concepts and copy to brand managers, incorporate feedback, and lead revisions with clarity and confidence
  • Proofread and edit all copy for accuracy, grammar, and brand voice consistency
  • Research competitor listings and stay current on category, cultural, digital, and retail trends to keep copy relevant and differentiated

Requirements

  • Bachelor’s degree in English, Marketing, Communications, or a related field
  • NYC-based with a flexible schedule (3 days in-office, 2 days remote)
  • 4+ years of copywriting experience, ideally spanning both ecommerce and packaging
  • Excellent written communication skills with a strong eye for detail and grammar
  • Ability to write in multiple distinct brand voices and switch between them quickly
  • Strong organizational skills with the ability to manage copy across many brands and deadlines simultaneously
  • Comfortable working in a fast-paced, collaborative environment
  • Positive, proactive attitude with a willingness to learn and grow
  • Experience with Microsoft Word, PowerPoint, and Excel; familiarity with Asana a plus
  • Experience writing for Amazon or other retail ecommerce listings is a plus

Preferred

  • Experience with Asana a plus
  • Experience writing for Amazon or other retail ecommerce listings is a plus
  • Experience working in a PIM system is a plus
  • Interest in consumer goods; experience in pet or household categories is a plus

Benefits

  • - Medical, Dental & Vision insurance
  • - HSA/FSA options
  • - 401(k) with company match
  • - Commuter benefits
  • - Generous vacation, personal, and wellness days that grow with tenure
  • - Parental leave
  • - "Pawternity Leave" for new pet parents
  • - Pet-friendly office
  • - Hybrid flexible schedule, with additional Work-From-Anywhere days throughout the year

Salaries

Posted range

$85K/yr – $105K/yr

Taken straight from the job posting.

See all Pets + People salaries

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Copywriter - CPG / Brand & Ecommerce

Pets + People · New York City, NY · Hybrid