Copywriter

Responsibilities

• Creative Concepting & Campaign Copy: Develop persuasive, multi-channel copy for paid advertising (Meta, Pinterest, Reddit, Search, Display) and organic digital touchpoints alongside designers and creative directors.
• Digital Shelf & E-Commerce Execution: Write and optimize engaging product copy, above-the-fold (ATF) visual text, enhanced content (A+ content), and brand storefront copy (e.g., Amazon, Walmart, direct-to-consumer) that aligns with SEO best practices and drives conversion.
• AI-Enabled Copywriting Workflows: Utilize modern AI writing tools and integrations to scale high-quality content production, streamline drafting processes, and develop consistent brand messaging frameworks across large product portfolios.
• Brand Voice & Guidelines Ownership: Translate complex brand strategies into distinct written tones and styles. Build and maintain brand voice guidelines, ensuring consistency while adhering to brand, regulatory, and legal requirements.
• Cross-Functional Collaboration: Partner closely with content strategists, data scientists, designers, and account teams to translate performance metrics and category insights into creative, high-performing copy.
• Strategic Client Presentations: Confidently present creative concepts and copy rationales to clients, articulating how creative choices align with strategic goals and customer psychology (AIDA principles).
• New Business & Pitch Support: Contribute high-impact ideas, concepts, and copy to new business pitches and innovative internal client initiatives.

Requirements

• Experience: 3–5 years of copywriting experience in an agency or fast-paced digital environment, with exposure to both brand/advertising campaigns and e-commerce/performance media.
• Multi-Channel & Digital Shelf Mastery: Proven track record of writing compelling copy across paid media channels (social, search, display) as well as PDP (Product Detail Page) / e-commerce platforms.
• AI & Modern Workflow Familiarity: Hands-on experience or strong familiarity with leveraging AI tools to assist, scale, or optimize content production without sacrificing creative quality.
• Portfolio Required: An active portfolio showcasing diverse writing styles, quick concepting ability, successful client campaigns, and multi-channel work.
• SEO & Consumer Psychology: Strong understanding of advertising fundamentals, customer decision journeys, SEO keyword integration, and how data/analytics inform effective copy decisions.
• Communication & Collaboration: Exceptional writing, editing, and proofreading skills with high attention to detail. Proven ability to take quick ownership, manage tight timelines, and collaborate smoothly across multidisciplinary teams.