Copywriter

Responsibilities

• Brand, Campaign & Content Copy: Develop creative copy across major brand and marketing initiatives, with a focus on digital, social, and omnichannel campaigns.
• Partner closely with Art Directors and Designers to concept and execute creative ideas from strategy through execution.
• Write across a wide range of touchpoints, including brand campaigns, paid and organic social, website content, app content, in-restaurant storytelling, menus, signage, and experiential brand moments.
• Support storytelling for seasonal initiatives, product launches, Wine Club programs, restaurant openings, and cultural moments.
• Maintain a strong understanding of premium, lifestyle-driven brand marketing and stay current on cultural, editorial, and advertising trends.
• Uphold Cooper’s Hawk brand voice and standards with exceptional attention to detail, ensuring all work is cohesive, consistent, and on-brand.
• Email, SMS & Lifecycle Communications: Write and optimize email and SMS copy across marketing, Wine Club, and guest lifecycle communications.
• Develop subject lines, preview text, body copy, CTAs, and SMS messages that drive engagement, reservations, visits, and member participation.
• Translate brand campaigns and creative ideas into concise, compelling owned-channel executions.
• Adapt messaging for different audiences, occasions, urgency levels, and personalization strategies while maintaining brand integrity.

Requirements

• 4+ years of experience in an advertising agency, in-house creative team, or idea-led brand environment.
• A portfolio demonstrating strong conceptual thinking, an elevated brand voice, and effective short-form, performance-oriented copy.
• Proven experience writing across brand campaigns, digital platforms, and email and/or SMS communications.
• Strong understanding of digital, social, and lifecycle marketing.
• Comfort with video and motion storytelling, including scriptwriting and concept development.
• Exceptional attention to detail and ability to manage multiple projects simultaneously.
• Solution-oriented, nimble problem solver and collaborative partner.
• Clear and confident communicator and active listener.
• Experience across both digital and print mediums.
• Experience with Microsoft tools (Teams, PowerPoint, OneDrive) is a plus.

Preferred

• Familiarity with Microsoft tools (Teams, PowerPoint, OneDrive)
• Experience with social platforms, in-app content development, social trends, and AI-assisted creative tools
• Hospitality, food, lifestyle, or premium brand experience

Benefits

• Incredible Discounts: Monthly Dining Allowance
• 50% Dining and Carryout
• 40% Retail Wine
• 20% Retail and Private Events
• Monthly Complimentary Wine Tasting for Two
• Medical, Prescription, Dental, Vision Insurance plus Telemedicine and Wellness Program
• Company Matching 401(k) Retirement Savings Plan
• Flexible Savings Accounts- Health and Dependent Care
• Health Savings Account
• Long-Term Disability; Voluntary Short-Term Disability