Responsibilities

• Brand, Campaign & Content Copy - Develop creative copy across major brand and marketing initiatives, with a focus on digital, social, and omnichannel campaigns.
• Partner closely with Art Directors and Designers to concept and execute creative ideas from strategy through execution.
• Write across a wide range of touchpoints, including brand campaigns, paid and organic social, website content, app content, in-restaurant storytelling, menus, signage, and experiential brand moments.
• Support storytelling for seasonal initiatives, product launches, Wine Club programs, restaurant openings, and cultural moments.
• Maintain a strong understanding of premium, lifestyle-driven brand marketing and stay current on cultural, editorial, and advertising trends.
• Uphold Cooper’s Hawk brand voice and standards with exceptional attention to detail, ensuring all work is cohesive, consistent, and on-brand.

Email, SMS & Lifecycle Communications

• Write and optimize email and SMS copy across marketing, Wine Club, and guest lifecycle communications.
• Develop subject lines, preview text, body copy, CTAs, and SMS messages that drive engagement, reservations, visits, and member participation.
• Translate brand campaigns and creative ideas into concise, compelling owned-channel executions.
• Adapt messaging for different audiences, occasions, urgency levels, and personalization strategies while maintaining brand integrity.
• Collaborate closely with CRM, Digital, and Analytics partners to align messaging with segmentation, timing, and performance goals.
• Support testing and optimization efforts, including A/B testing, tone variations, and message refinement based on performance insights.

Collaboration & Craft

• Participate in brainstorming sessions, content planning, and creative reviews.
• Independently manage smaller projects while collaborating with Creative Leadership on larger initiatives.
• Support revision, refinement, and localization of copy across platforms as needed.
• Collaborate with internal partners and external vendors when required.
• Integrate ongoing feedback from Creative Leadership to ensure work aligns with evolving brand standards and business priorities.
• Ensure a consistently high level of excellence across all creative work produced.

Requirements

• 4+ years of experience in an advertising agency, in-house creative team, or idea-led brand environment.
• A portfolio demonstrating strong conceptual thinking, an elevated brand voice, and effective short-form, performance-oriented copy.
• Proven experience writing across brand campaigns, digital platforms, and email and/or SMS communications.
• Strong understanding of digital, social, and lifecycle marketing.
• Comfort with video and motion storytelling, including scriptwriting and concept development.
• Exceptional attention to detail and ability to manage multiple projects simultaneously.
• Solution-oriented, nimble problem solver and collaborative partner.
• Clear and confident communicator and active listener.
• Experience across both digital and print mediums.
• Familiarity with Microsoft tools (Teams, PowerPoint, OneDrive) is a plus.

Nice To Have

• Hospitality, food & beverage, lifestyle, or premium brand experience is a plus.

Benefits

• Incredible Discounts:
• Monthly Dining Allowance
• 50% Dining and Carryout
• 40% Retail Wine
• 20% Retail and Private Events
• Monthly Complimentary Wine Tasting for Two
• Medical, Prescription, Dental, Vision Insurance plus Telemedicine and Wellness Program
• Company Matching 401(k) Retirement Savings Plan
• Flexible Savings Accounts- Health and Dependent Care
• Health Savings Account
• Long-Term Disability; Voluntary Short-Term Disability
• Basic Life and AD&D Insurance (with option to purchase additional coverage)
• Paid Parental Leave
• Highly Competitive Pay plus Team Member Incentives & Rewards
• Paid Time Off
• Milestones Recognition Program
• Complimentary Gym Membership in RSC Building
• Hybrid Work Week (3 days in office, 2 days remote, depending on role)