Copywriter & Content Specialist

Responsibilities

• Good copy does more than fill space. It gives an idea a voice, connects with the right audience, and fits the platform where people will see it.
• Gelia is looking for a Copywriter & Content Specialist who can develop strong concepts and turn them into clear, engaging copy across digital, social, and physical channels.
• You’ll collaborate with art directors, strategists, account teams, and social specialists to develop campaign ideas and build content that can work across channels.
• The work may include social calendars, organic and paid social posts, video scripts, websites, emails, brochures, direct mail, campaign messaging, and other short- and long-form content.

Requirements

• 3+ years of professional copywriting experience, preferably in an agency or similarly fast-paced environment
• A portfolio showing strong conceptual thinking and polished writing across digital, social, and physical channels
• Experience developing social media calendars that connect individual posts to a broader content strategy
• The ability to write platform-specific copy for organic and paid social content
• A working knowledge of major social media platforms, publishing tools, formats, and best practices
• An interest in social trends, platform updates, audience behavior, and emerging content formats
• The judgment to recognize which trends make sense for a brand and which ones do not
• Strong concepting skills and the ability to build ideas collaboratively with art directors and other creative partners
• The ability to establish and maintain a clear, consistent brand voice
• The ability to adapt and repurpose a strong idea across platforms, formats, and stages of a campaign

Preferred

• Experience writing for the automotive aftermarket or industrial markets is a plus, but not required