Responsibilities

• Creative Concepting: Collaborate with art directors, designers, and other creative team members to develop and execute innovative concepts for vehicle, program partnerships, and digital campaigns across social, video, digital, experiential, in-store/retailer, and integrated platforms.
• Copywriting Excellence: Write clear, engaging, and persuasive copy for a variety of media, including digital ads, social media, video scripts, retailer experiential materials, and more.
• Brand Voice & Messaging: Ensure all copy aligns with the automotive brand's voice, tone, and messaging while pushing creative boundaries to develop fresh, compelling narratives.
• Collaboration: Work closely with art directors, designers, account management, project management, strategists, and production teams to ensure copy is seamlessly integrated into the visual and strategic elements of campaigns.
• Client Engagement: Participate in client meetings, present ideas and creative work, and incorporate client feedback to refine and enhance copy.
• Campaign Integration: Contribute to and own multi-channel campaigns, ensuring consistency and cohesiveness in messaging across digital, social, video, and experiential platforms.
• Innovation & Trends: Stay ahead of industry trends, especially in automotive marketing, to produce innovative and relevant copy that engages target audiences.
• Attention to Detail: Review all copy for accuracy, clarity, and adherence to brand guidelines, ensuring high-quality standards across all deliverables.
• Team Leadership: Mentor junior creatives and provide feedback, direction, and support to cultivate an environment of growth and creativity.

Requirements

• Four or more years of experience in copywriting within an advertising agency.
• A strong portfolio showcasing digital, social, video, and integrated campaign copywriting work.
• Experience in writing for a variety of platforms, including digital ads, social media, video scripts, and experiential marketing.
• Automotive experience is a plus but not required.
• Production experience is a plus but not required.

Preferred

• Automotive experience is a plus but not required.
• Production experience is a plus but not required.

Benefits

• Earn a competitive salary and benefits, with ample opportunities for career growth and development.