Copywriter Brand Journalist at KWSM: a digital marketing agency | Aliso Viejo, CA

KWSM: a digital marketing agency

Copywriter Brand Journalist

Aliso Viejo, CA (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive brand journalism by researching trends, interviewing sources, and writing optimized content across articles, social, and video scripts, with hybrid work and promotion opportunities.

Own writing across news, blogs, scripts and captions for social media visuals.
Must-have: Journalism or English degree or equivalent experience.
Standout: Experience collaborating on multimedia projects and SEO-ready content.

Job Description

Responsibilities

Maintain a strong understanding of how different media platforms work and how to tailor copy for maximum impact on each.
Research industry news and trends to inform content strategy and identify compelling story angles for written materials.
Conduct interviews with diverse sources to gather information and compelling quotes for use in content.
Write engaging copy and captions for various visual content formats like social media graphics and videos.
Produce high-quality written content for multiple platforms (e.g., news articles, blog posts, scripts) optimized for SEO best practices.
Collaborate on sourcing or conceptualizing photos and videos that enhance written content and social media posts.
Review and potentially provide feedback on video/audio content to ensure messaging is clear and aligns with project goals.

Requirements

journalism or English degree, or equivalent work experience
Proficiency with Wordpress, MailChimp (or similar), and major social media channels

Nice To Have

Experience writing for various digital formats and collaborating on multimedia projects is a plus

Benefits

health insurance
401K
paid vacation
11 paid holidays a year
many opportunities for internal promotion, mentoring, professional development, and leadership
hybrid schedule and every other Friday off

KWSM: a digital marketing agency

At KWSM, we use brand journalism to position our clients as market leaders, so they get in front of a wider audience, build warmer connections, and convert more leads.We’re not vendors, we’re business partners. We’re a hybrid of an agency and a consultancy, working to build a deep understanding of our clients’ businesses and helping them achieve operational goals. The company was born out of journalism, not tech. We believe that for effective lead generation, messaging and positioning is paramount – but few digital agencies focus on it.As brand journalists, we understand how to look at the big picture and create a holistic marketing strategy that incorporates Inbound, Outbound and Nearbound tactics. We’ve been doing this a long time, and the days of relying on a single tactic to produce results are over. That’s why we’ve built an in-house team of professionals who knows how to collaborate across disciplines.What Makes Us Different: • Holistic Marketing Approach • Brand Journalism Mindset • In-House Team • Strategy First, Tactics Second

Founded in 2010

Aliso Viejo, California, USA

31 employees (24 in marketing)

www.kwsmdigital.com