Copywriter at Aristocrat Interactive | Lansing, MI | $76K/yr – $141K/yr

Aristocrat Interactive

Copywriter

Lansing, MI (On-site)

$76K/yr – $141K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead copywriting for gaming content across product messaging and campaigns, ensuring the brand voice and regulatory requirements are met.

Must-have: 3+ years in digital entertainment copywriting with iLottery exposure
Standout: Ability to translate complex gaming rules into player-friendly copy and work with compliance
Standout: Strong cross-functional collaboration with product, design, and marketing

Job Description

Responsibilities

Write, edit, and proof compelling copy for a variety of content including in-game messaging, push notifications, promotional emails, landing pages, ads, and social media posts.
Ensure all content aligns with the product’s tone, brand voice, and audience expectations.
Collaborate closely with product managers, designers, marketers, and developers to ensure messaging consistency across platforms.
Develop messaging plans for new game launches, seasonal promotions, and player engagement campaigns.
Conduct competitor research and player behavior analysis to continuously refine messaging and optimize content performance.
Translate sophisticated gaming mechanics or promotional rules into engaging, player-friendly copy.
Work with compliance and legal teams to ensure all copy meets regulatory requirements, particularly in regulated lottery markets.
Prioritize multiple projects simultaneously in a fast-paced environment.

Requirements

3+ years of copywriting experience in digital entertainment industry (iLottery experience is a strong plus).
Outstanding writing, editing, and proofreading skills with keen attention to detail.
Experience writing for digital products, especially within mobile and web-based gaming platforms.
Strong understanding of tone and voice, and the ability to adapt messaging for different audiences and channels.
Familiarity with player engagement strategies, digital marketing, and conversion copywriting.
Comfortable working within brand and legal guidelines, especially in regulated industries.
Understanding SEO standard methodologies and experience with content management systems is helpful.
Excellent communication and teamwork skills; ability to receive and incorporate feedback optimally.
A portfolio that showcases a range of content types, ideally with examples from iGaming or iLottery.

Preferred

A portfolio that showcases a range of content types, ideally with examples from iGaming or iLottery.

Benefits

This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.

Aristocrat Interactive

At Aristocrat Interactive, we’re transforming the world of online gaming, iLottery and entertainment.With five go-to-market segments – Gaming Systems, iLottery, iGaming & Sports, iGaming White-Label, and Content & Aggregation – we are proud to serve the entire online RMG industry in regulated markets.We inspire players each and every day by providing our partners in casinos, sports, and government with world-class content, full-service iLottery capabilities, and a complete suite of back-end managed solutions.With a seamless bridge from land to online, we are proud to be your long-term partner throughout your journey in the interactive era.

Macquarie Park, New South Wales, AUS

1.4K employees (134 in marketing)

aristocratinteractive.com