Responsibilities

• Write short‑ and long‑form copy for paid social, organic social, digital advertising and campaign creative.
• Produce strong, performance‑minded copy across headlines, hooks, captions, primary text, scripts, CTAs and body copy.
• Develop advertising and social messaging that clearly communicates product value, brand positioning and key benefits.
• Partner with designers, motion teams and strategists to concept and refine creative ideas that work visually and verbally.
• Ensure all copy is on‑brand, consistent in tone and quality, platform‑appropriate and optimized for performance.
• Collaborate closely with legal, compliance, product, agencies and cross‑functional partners to produce best‑in‑class creative.
• Review, proofread and provide feedback on copy from other writers or collaborators.
• Stay current on platform trends, creative formats and advertising best practices, and apply them to daily work.
• Contribute to creative testing and iteration by generating multiple concepts, angles and variations.

Requirements

• 5+ years of copywriting experience with a strong focus on advertising, paid media and/or social media.
• You’ve written for consumer brands, agencies or creative studios; fintech or regulated industry experience is a plus.
• You’re comfortable collaborating with compliance and/or legal teams and working within structured review processes.
• Proven ability to write clear, persuasive and engaging copy across multiple digital platforms.
• Strong concepting skills and comfort generating multiple ideas
• Highly organized with strong attention to detail and the ability to manage multiple projects and deadlines.
• Solid understanding of the relationship between copy, design and performance.

Preferred

• fintech or regulated industry experience is a plus
• Curious, experimental mindset and enthusiasm for testing new creative approaches.
• Positive, collaborative attitude and excitement about building strong creative work as part of a team.

Benefits

• When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well‑being programs.
• The annual base salary for this position is expected to be $104,500 . Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.