Responsibilities

• Help author and evolve the brand voice across channels and campaigns, in partnership with the Content Creative Director
• Build and maintain scalable copy systems and playbooks that enable consistency at scale
• Ensure voice is both distinctive and flexible across formats, audiences, and moments
• Maintain fluency in Rack's established voice systems (e.g., Practical Swagger structure, brand copy bank) and evolve them as formats and platforms expand
• Lead messaging strategy and storytelling for key brand moments
• Translate business, marketing, and merchandising goals into clear, effective customer-facing copy
• Partner cross-functionally to align messaging with broader brand and campaign strategy
• Write and shape scripts, hooks, and captions for mid-funnel (MF) video and social-first content, adapting brand voice to platform norms
• Partner with Video and Social/Influencer teams from concept, not after the cut is locked
• Track platform storytelling trends and translate what works into brand-appropriate formats

Requirements

• 6+ years of experience in brand copywriting (retail, fashion, lifestyle, or agency preferred)
• Strong portfolio demonstrating voice, campaign work, and systems thinking
• Ability to learn and apply a structured brand voice system quickly and consistently
• Experience writing for social and short-form video (scripts, captions, hooks)
• Experience leading messaging strategy across multiple channels
• Proven ability to guide teams and influence cross-functional partners
• Hands-on experience integrating AI or automation into a copywriting workflow
• Excellent writing, editing, and presentation skills

Benefits

• Medical/Vision, Dental, Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources
• This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more.